Analyze products and services to determine their ideal target audience.
Consider product cost, purpose, and market competition to identify potential consumers.
Develop strategies to highlight unique product features and appeal to new market segments.
Research Advertising Space:
Determine the most effective advertising channels for target audiences, with a focus on META platforms such as Facebook and Instagram, as well as TikTok and Google Ads.
Analyze Performance Metrics:
Monitor and analyze KPIs such as impressions, click-through rates, conversions, and return on ad spend (ROAS) on META, TikTok, and Google platforms.
Build Relationships with Sales Agencies:
Negotiate prices and contract terms with sales agencies for advertising spaces.
Maintain ongoing relationships with sales agencies to secure future opportunities and manage campaign changes.
Monitor Advertising Budgets:
Track spending and ensure campaigns remain within the marketing department's budget.
Identify opportunities to reduce costs without compromising campaign effectiveness.
Petition for additional funding when necessary to achieve campaign goals.
Others
Any other tasks and projects assigned by the superior / company.
Job Requirements:
Bachelor's degree in Advertising, Marketing, Communications, or a related field. Equivalent experience may be considered.
2-3 years of experience in media buying, with specific experience in managing campaigns on META platforms (e.g., Facebook Ads, Instagram Ads), TikTok Ads, and Google Ads.
Strong analytical skills with the ability to interpret and act on performance data.
Excellent negotiation and relationship-building skills.
Proficiency in META, TikTok, and Google advertising tools, as well as web analytics platforms.
Media buying certifications, especially those related to META platforms, are a plus.
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