Job Title: Media Planning & Activation Manager
Work Location: Malaysia
Background:
Digital is changing everything about how consumer goods companies go to market. At Unilever, we were at the front of the media revolutions in print advertising in the 1890s, in radio in the 1930s, and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution are our DIGITAL HUBS – where our marketers come to work with a range of specialists to deliver data-driven marketing at scale.
There has never been a more exciting time in marketing and media than now. As Unilever's Media team, we pioneer the future of media and marketing communication through our global scale, expertise, and iconic brands. To accelerate our journey at exponential pace, we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.
We are looking for a committed, enthusiastic, and experienced professional who has proven digital media planning and deployment expertise. The person in this job will work in the Digital Hub and closely with the local media and marketing teams.
The Purpose of Role:
The role aims to drive the adoption and continued excellence of data-driven marketing practices within Unilever and our partner agencies. This involves planning data-led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.
This role involves close work with the market teams plus other agencies. There is extensive cross-functional, cross-market working with a wide range of stakeholders. This role does not have any direct reports; rather, it requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers' capabilities in the changing environment.
Team Structure:
Reporting to: Head of Media MY SG
Key Responsibilities:
Who You Are and What You'll Do:
Drive best-in-class holistic media planning and execution.
Lead and coordinate best-in-class holistic media plans (offline and online) for the category that fully leverages data and insights to target media effectively.
Responsible for driving digital media execution via the digital hubs, particularly relating to data-driven marketing (including the use of 1P, 2P, 3P data), search, and performance marketing.
Work with the Performance marketing/retailer media experts in the Hub to drive optimisations both on and off the retailer.
Engage directly with external media owners to deliver the very best value for Unilever across all levers – price, innovation, and best practice.
Lead the external media agenda and build relationships throughout the industry with traditional media players and digital players.
Lead the 'One Unilever' country activities, including investment across Business Units within that country to negotiate the best commercial rates and JBPs with Media Vendors.
Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.
Drive media and digital media innovation through a continuous test, learn, and scale approach.
Design category media plans and allocate budgets for holistic plans that cover all media and all platforms including retailer media.
Collaborate with CD/dComm teams to ensure the full end-to-end plan works on and offline with key customers.
Work with the agencies/external partners to bring media plan execution to life.
Maximise efficiencies via value extractions with external partners/agencies for the market.
Key Stakeholders:
Internal: Brands & CD
External: Media agency, Media Networks, Tech Partners
Travel:No travel is required.
Essential Experience/Skill/Knowledge:
Passion for the social & digital world and its implications for business. Very high willingness to learn.
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