Media Specialist

Job Responsibilityâ¢Social Media Strategy DevelopmentDevelop and execute a comprehensive social media strategy aligned with the companyâs overall marketing and business goals.Regularly assess and adjust the strategy to ensure its effectiveness and innovation.Ââ¢Content Planning and Content Creation (Mandarin & English)Manage and update all the companyâs social media accounts (e.g., Instagram, Facebook, YouTube, TikTok, Xiao Hong Shu...etc).Write, edit, and proofread a variety of content, including blog posts, articles, social media posts, and more.Plan, create, and schedule engaging content across social media platforms.Ââ¢Social Media BoostingDevelop and implement strategies to increase the reach and engagement of social media content through paid advertising.Plan and execute targeted advertising campaigns on various social media platformsUtilize audience targeting tools to reach specific demographics, interests, and behaviors.Monitor advertising performance metrics and adjust campaign parameters to optimize results.Collaborate with content creators to ensure ad creative aligns with campaign objectives and brand guidelines.Stay updated on industry trends and platform updates related to social media advertising.Ads analysisÂJob RequirementsProven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and with good multitasking and organisational abilityCreative thinkerFluency in English & MandarinJob BenefitsWork from Home