At StashAway, we understand the immense value of data-driven digital marketing, and we're looking for someone who can elevate our strategies to new heights. As an Online Marketing Executive, you'll play a pivotal role in shaping StashAway's online presence across the APAC and MENA regions, driving growth through SEO, SEM, and other performance marketing campaigns.
In this role, you'll be at the forefront of our digital marketing initiatives, working to boost customer acquisition, engagement, and overall brand visibility. Whether it's improving our SEO rankings or fine-tuning our performance marketing campaigns, you'll be instrumental in developing insights and strategies that will accelerate our growth.
You'll collaborate closely with our brand, product marketing, and analytics teams to ensure that our marketing efforts are not only effective but also aligned with business goals. If you're excited to drive real results in a fast-paced, innovative fintech environment, then this is the role for you.
Responsibilities:
Develop and implement SEO strategies to boost organic search rankings and drive traffic to StashAway's websites. Work with the content team to create data-driven, high-quality content that resonates with target audiences and supports overall marketing goals.
Develop and execute always-on digital marketing campaigns focused on prospecting and remarketing across StashAway's website and app via various paid channels (including display, search, social media, affiliate marketing).
Continuously refine retargeting and remarketing strategies to re-engage with our existing customers and leads to achieve both upselling/cross selling and conversion.
Conduct regular campaign performance analysis, providing data-driven insights to optimise acquisition efforts and improve return on ad spend (ROAS).
Collaborate with external partners, including Google, Meta, TikTok, and programmatic platforms to customise ad messaging, target audiences, and run A/B testing for campaign optimization.
Work closely with internal teams such as the brand & design, product marketing, and data teams to manage campaign deliverables, ensuring alignment with business objectives and efficient execution of marketing strategies.
Work closely with StashAway's regional teams to align local campaign execution with global strategies, while adapting to local market nuances.
Collaborate with internal teams such as product and data to implement technical improvements, ensure accurate data tracking, and optimise remarketing efforts.
Minimum Requirements:
Bachelor's degree in marketing, communications, or a related field.
Proven experience (at least 2 years) in digital marketing roles, with a focus on driving results through successful always-on strategies and end-to-end campaign ideation.
Strong understanding of digital marketing channels, including SEO, Performance Marketing (search, social, display), and content marketing.
Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, TikTok Ads Manager, Programmatic/Digital Advertising Platforms such as AdRoll/Taboola.
Proficiency in marketing technology such as analytical tools (SEMRush, Ahrefs, Google Analytics, Google Search Console), mobile measurement partners (Branch/Appsflyer), and other relevant marketing tools.
Excellent written and verbal communication skills, with the ability to create compelling content and effectively present ideas and strategies.
Analytical mindset and strong problem-solving skills. Ability to analyse data, draw insights, and make data-driven decisions.
Creative thinking and ability to generate innovative marketing ideas and solutions.
Detail-oriented and organised, with the ability to manage concurrent projects and meet deadlines.
Strong teamwork and collaboration skills, with the ability to work effectively with cross-functional teams.
Knowledge and passion in investing is a must.
Employee Benefits:
Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
Comprehensive insurance coverage: Free panel outpatient GP clinic visits, group hospitalisation and surgical insurance, and Covid hospitalisation insurance coverage (conditions apply).
Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.
Flexible Work Arrangements:
Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.
Personal work equipment budget: It's important that you have a workstation that's optimal for you wherever you are.
Learning and Development Opportunities:
You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work. This budget is subject to management approval.
Team Bonding Initiatives:
Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
Annual off-site (Nov): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.#J-18808-Ljbffr