Online Marketing Executive (Media Buyer)We are looking for a Media Buyer to join our team. In this performance-based position, you will handle day-to-day operations like creating, overseeing, and optimizing new or existing ad campaigns on different traffic sources such as DSPs and Google Ads, leveraging data to drive revenue for the business, and collaborating with other departments to bring the best value.
Responsibilities:
Create, oversee, and optimize new or existing ad campaigns across different traffic sources such as DSPs (Demand Side Platform), Google Ads, Social Media, and/or other traffic sources.
Seek convertible ad space and drive Return on Investment (ROI).
Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize.
Promote and manage Cost per Action (CPA) campaigns through programmatic advertising methods.
Track and report on acquisition costs and performance of acquiring traffic in regards to conversion rates, traffic, retention, and lifetime value.
Acknowledge that online advertising goes live 24/7 to provide immediate support.
Attend marketing conferences to grow business partners (if any).
Perform any ad hoc tasks that may be assigned from time to time.
Requirements:
Candidates must possess at least a Diploma or Bachelor's degree in a related field, preferably in Marketing or its equivalent.
Candidates preferably have at least 1 year of working experience in any kind of Demand Side Platform (DSP) and/or Google Ads.
Fresh graduates are welcome to apply.
Experience in conducting research and performing data analysis.
Experience in posting advertisements is an added advantage.
Knowledge of Excel/Google Sheets is an added advantage.
Good with numbers and possess an analytical mind.
Required Language: English.
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