About UsAt Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! What you'll doCloudflare is looking for a global paid media specialist who has a proven track record of campaign execution with a focus on paid social and display. This person will work in conjunction with the Sr. Paid Media Manager to manage and routine optimizations, new launches, testing, and reporting. Please note, that this is a fixed term role. Duration: 11 months. Global Paid Media SpecialistThe Paid Media Specialist is accountable to the Sr. Paid Media Manager for successfully executing the global paid social and display strategy and execution across a portfolio of products, regional accounts and campaigns. This role will work in conjunction with internal teams across the company to execute an industry-leading paid media program in the APJC region and will focus on managing campaigns that have both lead generation and engagement goals. You should be strategic, hands-on and independently drive campaign execution and optimization. You will primarily be working on LinkedIn Ads and Meta Ads and must have a strong understanding of these platforms. The ideal candidate will have a track record of success managing paid media to deliver against pipeline targets through tactical implementation, strategic know-how and data-driven analysis.This role will work closely with marketing ops and data teams to ensure campaigns are appropriately, measured, executed, and drive results based on funnel metrics, including leads, pipeline, opportunities and closed-won revenue. Responsibilities: Implement and support global paid social and display campaigns, including but not limited to campaign setup, strategy development, organization, day-to-day management and optimizationCoordinate and execute integrated planning across all product categories, crafting comprehensive plans and insightful recaps.Collaborate with key stakeholders to ensure timely delivery of integrated planning tactics aligned with strategic objectivesPartner with internal and external partners, overseeing processes and ensuring accuracy while maintaining an quality assuranceDaily management of all paid social platforms, reporting, analytics, and trend tools – you will spend a majority of your time directly within ad platforms updating campaignsResponsible for all basic tactical execution for paid social accounts at scale including audiencesCampaign optimization: ad copy creation and testing, landing page testing, and bid and budget management.Partner with the regional paid media team leads to understand requirements, market challenges and adjust plans accordinglyCollaborate with globalisation team and local teams for asset translation (Mandarin, Japanese, Korean, Bahasa Indonesia, Thai, Vietnamese)Create solutions at a global level that will help drive efficiency for other regions and team membersTrack and report on campaign results on a weekly/quarterly/ad hoc basis.Campaign budget allocation & monitoring to ensure proper pacing and efficiencyEffectively communicate insights and trends based on campaign performance and provide recommendations Required Skills & Experience 5+ years working with performance marketing paid media channels, with a heavy focus on paid social and display in a corporate environmentExperience in Linkedin and Facebook Ad platforms across multiple campaign types including lead and conversion focused ads across multiple ad types/formats is a mustExperience with Reddit, Twitter, Quora, and StackOverflow is an added advantageExperience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plusStrong understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targetingExperience working with ABM platforms 6sense, Demandbase, and/or Metadata Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data) Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skillsExperience working within a larger growth and demand generation team across numerous internal and external stakeholdersStrong analytical skills to analyze program effectiveness and ROIPositive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions. Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teamsStrong data-management skills and analytical skills to analyze campaign effectiveness and ROIPositive and flexible attitude for working in a fast-paced environmentGreat attention to detail, time management, and organization skillsVery strong English language skills
