Pbtb | Manager, Digital & Channel Marketing

Job title:PBTB | Manager, Digital & Channel Marketing
Company:Prudential
Job description:Prudential's purpose is to help people get the most out of life.
We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.
We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.
We pledge to make Prudential a place where you can Connect, Grow and Succeed.
Responsibilities:
Manage digital ecosystems through strategic marketing campaigns to uplift brand equity in the market while aligning with corporate brand direction and identity.
Assist in strategizing, planning, and optimizing lead generation campaigns across various digital marketing channels.
Facilitate the development of lead generation campaigns that feed into a central lead management system.
Monitor and measure performance marketing results from top to bottom of the funnel to ensure optimal outcomes.
Ensure leads are funneled to the data team promptly to continuously improve conversion rates.
Oversee overall SEO strategy for the corporate website, including optimizing copy, landing pages, and performing ongoing keyword research.
Responsible for Go-To-Market planning and execution for digital-led projects/partnerships.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Develop and manage GTM campaigns for the Pulse app in Malaysia, ensuring alignment with branding and CI.
Location:Kuala Lumpur
Expected salary:
Job posting date:Sun, 27 Oct 2024 22:12:24 GMT
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