Performance Marketing Executive

We are seeking an experienced performance marketer with proficient digital marketing knowledge to execute digital media buy activities.Your primary objective will be to ensure that campaigns launched are cost effective and generating substantial returns to the organisation.In this role, you will need to possess strong critical thinking abilities and leverage your expertise to optimise multiple campaigns simultaneously, while managing cost allocation to achieve maximum impact.If you possess a deep understanding of the current digital media buying landscape, we are eager to meet you.ResponsibilitiesHelp identify and target new campaigns to increase team revenueOptimise campaign pricing, targeting and zones for higher returnsSchedule and adjust campaigns when neededExperiment with new digital ad platforms and channelsEnsure ads are compliant and displayed appropriatelyMonitor costs and return on investment (ROI)Work cooperatively with various stakeholders to identify and enhance media buying capacityDaily reporting on the efficacy of campaignsRequirements and SkillsWorking knowledge of digital advertising platforms in the market, most importantly Google AdsExperienced in managing ad spend budgets of up to MYR120,000 yearlyAcquainted with media-buying, planning and researchUp to date with the latest advertising and media trendsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsProficient in English2 years' experience in related Digital Marketing FieldDiploma or bachelor's degree#J-18808-Ljbffr