Kaliber Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Performance Marketing SpecialistKaliber Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
1 day ago Be among the first 25 applicants
WHO ARE WE?Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, andperformance branding .
We focus on delivering practical, measurable impact for both short- and long-term goals.
We're reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.
If you're a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.
At Kaliber, we don't just talk about change—we lead it.
By attracting and empowering the best talent, we create value for the clients who appreciate what we've built and where we're going.
Our change-making impact:Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
First agency in the world to not charge management fees on "blackbox" campaigns
Piloting a 4-Day Work Week in 2025
About The Role
As a Performance Specialist, you'll be the driving force behind high-impact paid digital campaigns.
Whether it's Google Ads, Facebook, TikTok, or Programmatic, you'll optimize every channel to deliver exceptional results.
You'll own the details, master the data, and ensure every campaign exceeds expectations.
We're after a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision.
If you're results-driven, collaborative, and ready to level up your career, Kaliber is your launchpad.
This role gives you the chance to work on global campaigns across various industries, with guidance from senior teammates and a supportive, innovative crew.
What You Will Be Doing
Campaign Management and Execution (50%)
Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc
Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
Perform corrective actions for performance and budget pacing
Thoroughly review all outputs to ensure accuracy, quality, and best practice
Assist in the onboarding of a new client when necessary
Liaise with contractors and freelancers for support in campaign execution
Investigation & Reporting (30%)
Proactively monitor and communicate campaign performance to immediate stakeholders
Assess, investigate, and resolve campaign issues and poor performance
Produce insightful reports (ad hoc and scheduled) for the allocated channels
Initiate discussions with managers on growth strategies
Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
Reach out to senior support immediately and proactively when across arduous issues
Communication & Collaboration (20%)
Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
Provide task briefs to other departments such as Creative and Data
Effectively communicate internally and externally with direct stakeholders
Manage select SME client relationships independently, while working closely with performance managers for oversight and support, when required
Requirements
WHAT YOU WILL BRING
The minimum qualifications for this role include:2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
Bachelor's degree or equivalent experience
Preferred qualifications for this role include:Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
Proven experience with Project Management software (bonus points if you're a ClickUp pro!)
Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
Ready to bring your A-game and collaborate with stakeholders from across the board
Traits that make you a great fit for Kaliber
Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft
Team-Centric & Proactive: You naturally engage and collaborate within a team environment
Self-Starter with Initiative: You don't wait for instructions; you see what's needed and take action
Curious about the Bigger Picture: You strive to understand what drives performance and business success
Detail-Oriented & Quality Driven: You don't settle; you consistently uphold high standards
Benefits
Flexible working hours and arrangement
Work from home, office, or anywhere in the world
Generous paid time off—including sick and emergency leaves—on top of your local public holidays
Provision for company-owned laptop and productivity equipment if needed
Bi-annual performance and salary reviews
And more...
NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!
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