Company Description Discover Your Path at Keypath! About Us: At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.
Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and Malaysia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.
Work Anywhere: At Keypath Education Malaysia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.
Job Description The PPC Specialist is responsible for managing the paid search and paid social channels for our university partners. Designing and implementing strategies aimed at generating student enrolments at maximum ROI. Further, the Paid Media Specialist is responsible for creating and communicating reports that analyse the development, placement and overall effectiveness of paid channels.
The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts.
KEY ACCOUNTABILITIES: Create and optimise paid search, paid social and retargeting campaigns for Australian universitiesRegularly analyse, monitor and report on campaign performance from click through to enrolmentProject estimated lead volume and media spend to inform budgeting decisions.Work with Creative/Content stakeholders to develop engaging and effective creativeWork with Web Designer to build landing pages and implement CRO testing strategyBuild and maintain positive relationships with internal teams and external agenciesLead cross-functional marketing projects where requiredMeet and exceed student enrolment KPIsOther duties as assigned Qualifications Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)Strong numerical reasoning and analytical capabilityConfident engaging with stakeholders and ability to clearly communicate technical issuesAdvanced knowledge of ExcelWorking knowledge of Google Analytics and Google Tag ManagerThis role involves close collaboration with our colleagues, university partners and managers based in Australia. As such, candidates should be comfortable with coordinating across time zones and exhibit flexibility to effectively accommodate the time zone difference Additional Information Benefits and Rewards: Opportunity to chose how you work - in office, hybrid or remotelyComprehensive online remote training.All the necessary equipment for success.Clear career progression pathways.Paid Mental Health days for your well-being.Toolkits for Digital Health and Mental Health support. Why Keypath? Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #8 on 2023 the Best Places to Work Australia©).Global EdTech Leader: Join an industry on the rise.Continuous Growth: Upskill through discounted study opportunities.Transform the World: Contribute to upskilling and reskilling globally.Make an Impact: Help solve future economic and social challenges.Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
Apply now to unlock your potential with Keypath!