The PPC Strategist is self-motivated and an effective problem solver who prioritizes and manages workload to meet deadlines and push success for their clients. They possess a strong background in not only tactical media plan execution but also creative strategy development.Responsibilities: Develop and demonstrate an understanding of each client's business in order to create customized search marketing strategy plansMonitor client budgets and adjust bids in order to achieve goals and objectives as defined by each clientDevelop comprehensive search marketing campaigns including keywords, ad copy, and landing page selectionSetup conversion tracking and remarketing tagsManage multiple ongoing PPC campaigns at once by optimizing and A/B testing campaign, ad group, and keyword performanceBuild negative keyword lists, monitor search terms, and research new search trends to further advance campaign performance based on client goalsDevelop social media advertising campaigns and strategies across all major social networks including Facebook, LinkedIn, Twitter, and InstagramIdentify unique approaches to owned, earned, and paid social media impressionsKnow when to adjust social platform budget allocation based on specific metrics and KPIsCreate and summarize campaign performance reports Ideal Candidate Qualifications: Certification in Google Adwords and Google Analytics a plusDemonstrated proficiency in Google AdWordsBachelor's degreeHistory of managing and prioritizing daily budget across multiple accounts/campaignsExperience with AdWords EditorExperience and proficiency in Web Analytics tools (Google Analytics)Strong analytical and reporting skillsStrength in extracting concise and meaningful learnings from a vast number of data pointsMust be results-driven and enjoy problem-solvingAbility to prioritize and strategize based on company and client goalsFueled by an eagerness to learn and a desire to succeedHighly motivated, meticulous, and optimistic