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Analyze, develop and implement marketing strategies & executional plans to maximize the return of investment.
KEY ACCOUNTABILITIES
Develop a brand plan for assigned products/brands aimed at increasing market share, achieving sustainable growth, maximizing return on investment (ROI), and meeting business objectives and financial targets.
Implement identified marketing strategies to ensure they are translated into workable plans and aligned with set marketing brand and strategy.
Manage and control the overall brand expenses to optimize resources and achieve set business objectives.
Track, monitor, and document implemented marketing activities (developed against specific set of quantified targets) and outcomes to ensure alignment with business objectives.
Conduct marketing post-mortem exercises and propose appropriate mitigation plans to achieve desired business objectives.
Develop a marketing communication and advertising plan for assigned brands, ensuring alignment with the brand strategy and support for business objectives while adhering to local regulations.
Support the Marketing Manager to guide and monitor junior marketer(s) to deliver assigned tasks efficiently and in a timely manner.
Conduct joint visits with the sales team to customers to gain market insights and assess the effectiveness of deployed marketing collateral, messaging, and campaigns.
KEY CHALLENGES
Ensuring consumer/target audience has a positive experience with the products.
Optimizing allocated funds to consistently innovate and select projects that generate more value.
Project management skills to ensure effective monitoring of timelines and deliverables.
Maintaining a balance between strategic thinking and flawless execution in achieving business objectives.
KNOWLEDGE, SKILLS & EXPERIENCE
Knowledge
Bachelor's degree in a related Science is required.
Skills
Sound knowledge and understanding of product management and marketing skills.
Strong commercial and business acumen, coupled with the ability to understand and strategically apply technical and scientific information.
Strong analytical skills and ability to think creatively and critically, as well as look beyond the obvious when developing solutions.
Ability to deliver timely results in the management of multiple complex tasks and/or projects.
Ability to prioritize multiple competing tasks according to business dynamics.
Dedicated to meeting expectations of internal and external customers; customer-centric.
Possess good communication skills in both written and verbal (presentation skills).
Ability to work independently and function within a team.
Experience
4-5 years of commercial experience in sales/marketing, with at least 2 years in product management and marketing related experience in health sciences, medical devices, or pharmaceuticals.
Experience in reproductive medicine is an added advantage.#J-18808-Ljbffr