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Responsibilities:Strategize, plan and execute brand initiatives/activities to enhance brand positioning and ensure the brand objectives are met.
Responsible for planning and developing marketing plans and follow through on execution of program to ensure executions excellence (supported with relevant SOPs and tracking) according to stipulated timeline - Key activities include ATL & BTL advertising, new product launch, promotions, on-ground events, in-stores, merchandising supports and manage sourcing of premiums.
Manage the brand A&P budget and profitability effectively.
Responsible to analyze, forecast and project monthly production/ordering volume and ensure the right level of inventory (stocks) - to prevent out of stocks situation.
Conduct periodic market trend analysis and business reviews by trade channels and plan necessary steps to drive the sell-in and sell-out.
Keeping abreast with consumer's shopper behavior, marketplace trends, market research, trade dynamics, business drivers and competitor's strategy.
Identifying and assessing the potential of new product development to sustain brand/product lifecycle.
Other roles deemed appropriate by management.
Requirements:Bachelor's Degree in Marketing, Business or equivalent.
At least 3 - 5 year(s) of relevant working experience, preferably in FMCG industry.
Possess high level of exposure in brand marketing with in-depth knowledge of brand management tools and processes.
Dynamic team player with initiatives, matured, able to work independently with a positive attitude.
Ability to multi-task, organise, prioritize and be resourceful.
Strong analytical, communication, interpersonal and presentation skills.
Proficiency in computer skills, Microsoft Excel, Word & Powerpoint.
Company Overview:Hair & Beauty Services, 101-1,000 employees.
Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years' experience in the industry.
EIG is the exclusive distributor of Dermalogica, the number one professional skin care brand worldwide, in Malaysia, Indonesia, Hong Kong, Singapore, Thailand, Brunei and Philippines, and is also the exclusive supplier to Vietnam and Cambodia.
EIG is also the exclusive distributor for Davines professional hair care products in Thailand, Malaysia, Singapore and Brunei, as well as Tisserand aromatherapy and beauty products in 10 countries across ASEAN and Hong Kong.
EIG also develops and distributes its own Fast Moving Consumer Goods (FMCG) skin care brand – Clinelle, which is distributed through pharmacies and high traffic retail outlets throughout Malaysia and Hong Kong.
EIG also owns and operates 70 corporate outlets comprising 52 AsterSpring skin care salons and 18 retail kiosks in Malaysia, Singapore, Hong Kong and Thailand.
Today, AsterSpring is one of the leaders in professional skin care salons in Asia with millions of faces treated over 30 years.#J-18808-Ljbffr