Key ResponsibilitiesPlan, devise marketing tactics and strategies for the different prospective customers at all phases of our buying funnel (Attention, Interest, Desire, and Action);
Collaborate with product team to develop product positioning and messaging that resonate with our target buyer personas;
Provide support in the launching of product releases and facilitation of cross-functional implementation of launches;
Understand and support our sales channels; train them on the problems we solve for our buyers and users;
Design and develop internal and external marketing tools/collateral and work with various teams on implementing such materials;
Assist with reporting and performance analysis of all digital marketing campaigns;
Create, implement & manage user acquisition experiments;
Manage a suite of digital marketing tools to determine the efficacy of campaigns;
Recommend tools, technologies, and processes that will scale marketing efforts and lead to impactful growth hacks;
Conduct competitive analysis of the industry and keep track of upcoming/existing competitors and their offerings;
Keep abreast of the emerging trends and technologies in digital marketing;
Identify and implement methods to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms;
Key Metrics to Measure Progress:
- Revenue growth from new business and accounts involved
- Development of product marketing materials
- Closing rate using new strategic sales decks
- Adoption of materials used by sales/account management teams
Comfortable with numbers/metrics and displays strong analytical skills;
1-3 years experience in product marketing and knowledge of ad-tech/digital marketing;
Create high-quality, engaging, and informative content for various channels such as blog posts, white papers, case studies, eBooks, social media, help center, and email marketing campaigns;
Research and analyze industry trends and use the insights to create content that positions our AdTech solutions as the go-to solution for our target audience;
Collaborate with internal teams, including product, sales, and marketing to create content that aligns with our brand messaging and business objectives;
Edit and proofread content created by others to ensure it meets our high standards of quality;
Optimize content for SEO to ensure it is discoverable and ranks well in search engines;
Manage our content calendar to ensure a steady stream of content is being published;
Passionate about digital marketing and has a good understanding/appreciation of the Web, technology, media, and advertising field;
Demonstrates commitment to quality sales and customer service;
Has exceptional interpersonal and communication skills;
Strong attention to detail;
Self-starter, takes initiative and is able to prioritize and handle multiple tasks allocated;
Able to work under pressure in a dynamic, ever-changing priorities and fast-paced environment;
Good knowledge and interest in the latest industry trends, technology solutions, and best practices;
Good command of written and communication in English; Additional Asian language will be an advantage.
Benefits:Cross-country colleagues to work with different cultures and people;
Good insurance coverage and dental benefits;
Personal development fund to grow;
Ample opportunities to grow. You get to propose your own ideas and see them through;
Work with passionate, talented, and driven colleagues who get things done!
W3F (Work, Wellbeing, Welfare) Fund for courses, materials, personal health, and wellbeing;
Quarterly recognition program and long service reward;
Career growth and personal development scheme.#J-18808-Ljbffr