Product Marketing Manager

Official Title: Product Manager Job Responsibilities
Develop and implement short-term and long-term brand marketing objectives and strategies.Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesPlan and monitor Advertising & Promotion spending within budget to achieve the yearly goals.Analyse effectiveness and impact of current Advertising & Promotion marketing initiatives with tracking and analysis, and optimize accordinglyConceptualize and formulate new product development (NPD) and administer all NPD projectsWork closely with the Sales Department on the implementation and management of brand promotions and activities, trade events and communications campaigns.Lead and brief internal/external Designers in developing creative ideas for the production of marketing and promotional material including but not limited to brochures, bunting, online content and print advertisement.Manage and build social media platforms to ensure brands are always connecting to the consumers effectively.Plan and execute digital marketing strategiesMeasure and report performance of digital marketing campaigns and strategies. Job Requirements
Bachelor's Degree in Marketing or equivalentMinimum of 2 years of working experience in the FMCG field or equivalentA high level of analytical and communication skills are essential for this roleComputer literate and proficient in MS Excel and PowerpointStrong command of business communication languages - English and Bahasa Malaysia Shortlisted candidates will be contacted via email to arrange an Interview Session