Product Marketing Specialist (Certifications)About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the planet.
We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies.
We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen.
If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.
About the Role
As a Product Marketing Specialist for Certifications, your role involves developing and executing marketing strategies for certification programs.
You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels.
Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively.
Your contributions will be essential to the success of our certification offerings.
Responsibilities:
Develop and execute marketing strategies for the successful launch and ongoing promotion of certification programs.
Collaborate with cross-functional teams to ensure alignment with business goals.
Collaborate with content creators to develop certification-specific content, including webinars, workshops, and marketing collateral.
Ensure that messaging and content align with certification program objectives and resonate with the target audience.
Plan and execute marketing campaigns to promote certification programs across various channels, including email, social media, and paid advertising.
Coordinate campaign scheduling and deployment to maximize program enrollment.
Utilize analytics tools to track campaign performance and assess the effectiveness of marketing strategies.
Extract actionable insights from data to optimize campaign performance.
Monitor customer feedback and sentiment related to certification programs.
Minimum Requirements:
Bachelor's degree in Marketing, Business, or a related field.
5-7 years of experience in product marketing, campaign management, or a related role.
Proven track record of planning and executing successful marketing campaigns.
Experience in marketing certification programs or related areas is a plus.
Proficiency in marketing analytics tools.
Excellent communication and presentation skills.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status.
We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.#J-18808-Ljbffr