Product Planning Executive

Job Summary This position requires to perform product planning and strategy ranging from market research, competitive analysis, product line-up planning and new product opportunities, pricing positioning, customer survey, product development coordination and communication internally and externally with related parties towards the success launching of new products.
Job Responsibilities To compile market research and analysis for features/content, segment, competitive product, volume and pricing analysis to prepare the new product proposal. To prepare product concept and development documents (from introduction to official model launch) pertaining to overall product line-up and strategy including equipment level, price, volume and positioning based on market analysis. To coordinate and communicate internally and externally with all related parties about product information and sharing information during product development to ensure smooth product launching and meet the project/product objective. To monitor and summarize product issues (policy, regulation, homologation, etc.) and finding solution/countermeasures with brand principal and manufacturing plant. To study the accessories products and benchmarking with competitors to offer accessories solutions which meet customer's requirements.  Qualifications Possess a recognized Degree in Business/Marketing/Engineering related fields. Minimum 1-3 years working experience in automotive field. In depth product knowledge, marketing analysis skills (product positioning, pricing, promotion) and market trend analysis and forecasting skills. Good interpersonal & presentation skills, project management & planning skills, analytical and driven individual. Product Planning