In these times of ever shorter production and development cycles, manufacturing companies require more flexibility and speed. As one of the world's leading providers of drive and control technologies, Bosch is ready to rise to these challenges. Customers profit from the resources and innovative strength of a global player, flexible structures, and an understanding of local needs.
More than 30,500 employees work as a worldwide team to develop safe, efficient, intelligent and high-performance solutions for the areas of Factory Automation, Mobile Applications as well as Machinery Applications and Engineering. With its cross-technology range, digital services and comprehensive service, Bosch acts as a reliable partner for machine manufacturers and users. The company develops, produces, and sells its components and system solutions in more than 80 countries.
Job Description Your contribution to something big! Role Description:
The Product Specialist (PS) is the expert for the specific product group(s) in the sub-region from the technical and commercial perspectives and drives product related activities, collects market intelligence and conveys future product requirements to the Business Unit. The Product Specialist (PS) is responsible for turnover and gross margin (in country margin and regional BU gross margin) in agreement with the BU. He/She is also responsible for product positioning / image in the region in agreement with the BU.
Objectives:
As product experts who deliver product competitiveness to contribute trade marketing excellence, ensure Knee Joint excellence between Business Unit (BU) and Regional Office (RO); creating product competitiveness based on product knowhow & marketing knowledge; satisfy customers by providing attractive customer solutions; high customer orientation with go to market focus. Support Business Unit and sales force. Agree on promotion and campaigns (product specific content for communication). Create Product Plan of activity; Support with specific product training and do the internal product training for marketing and sales and externally for both 1st and 2nd Trade Level (TL). Responsible for the development and implementation of product strategy in conjunction with the BU Follow through of Growth Projects (CAP). Responsible for business for respective product groups (follow-up w/ KPI defined). Define positioning of product line (specification and pricing) by distribution channel. The expert in market intelligence for his/her products (customer, competitors, pricing, service, coverage, features, USPs, etc.) Analyse business with FAS. Keep tap on figures for business plan (sales volume and revenue) Define product category specific price components in alignment with Country marketing & sales force. Qualifications What distinguishes you: Economic academic education, with focus on marketing Minimum of 3-5 years of experience within marketing, if possible, also in sales. Strong English and local language skills are required. Should have above average presentation skills (sales pitch) In depth knowledge of the key systems BW, SAP or FAS (or quick to learn) Strong knowledge which functions the products fulfil in the vehicle, how they differentiate and their features and benefits on both the commercial and the technical side and present them to the relevant recipients. Comprehensive Knowledge of the 5P's and their leverages in the market. Comprehensive Knowledge about product costing/pricing and other product related commercial/financial processes Skilled in competitor product analysis and consumer behaviour analysis Should take ownership of customer queries Additional Information Your future of job location offers you: Flexible working environment Flexi benefits allowances Employee discounts on Bosch products A working environment that promotes diversity and inclusivity #J-18808-Ljbffr
