Primary Objective:
To ensure achievement of team and individual sales targets.
To make regular sales calls to related healthcare professionals - Interventionists and cardiovascular lab staff (i.e. technicians, radiologists, nurses), to promote AV products by providing detailed product information, technical specifications, and latest clinical data.
To develop and implement effective sales plans in assigned territories, in accordance with set budgets, sales volumes, product mix, and timescales.
Regularly review sales objectives and strategies according to the overall company's objectives and policies.
To provide professional and technical advice to doctors/interventionists and cath lab staff on PTCA cases – specifications & properties of AV products for the various clinical scenarios.
Prepare sponsorship documents & organize assigned marketing activity, i.e., local & overseas medical congresses.
Plan & organize teaching programs by local & foreign physicians in assigned accounts.
Organize & deliver product presentations to healthcare providers.
Implement marketing strategies & messages to promote and increase market share of assigned products.
Track implementation & market share percentage in accounts.
Coordinate marketing programs and promotional campaigns as assigned.
Prepare annual volume (Unit), ASP, and market share percentage forecasts, promotional activities & expense budgets.
Gather market & competitive information to prepare for product launches in the assigned territories.
Execute product launches & track success.
Keep track of territory performance & market share, provide feedback & propose action on sales issues (e.g., pricing, positioning, activities).
To keep abreast of competitors' activities/information and keep the company updated at all times.
Participate in training programs, i.e., journal clubs.
Keep updated on new hospital/cath lab openings – propose entry strategy into new accounts.
To propose consignment levels of the inventory in assigned accounts & regular review of consignment levels to ensure optimal stock levels.
Close monitoring to report product usage and ensure products are replenished.
Ensure necessary documentation is completed by various parties until billing is completed.
Keep track of government hospital usage & outstanding purchase orders, and follow up with purchasing department/bumiputra agents for all necessary documentation (quotation, PO) to ensure prompt billing.
Work with sub-distributor, if any, to ensure prompt reporting of usages.
Conduct regular stock checks in the labs, ensuring minimal stock discrepancy. Follow-up to trace & check product usage in case of discrepancy.
Check product expiry dates & propose action, including stock rotation to other centers.
Handle product complaints promptly in accordance with AV's policies.
To lead projects as assigned by direct reporting manager.
To ensure full compliance with corporate policies and procedures.
JOB SPECIFICATIONS:
Specialized Knowledge/Skills:
Cardiology-based clinical & technical knowledge and sales experience.
Strong clinical background of PTCA & able to read/interpret CINE and discuss clinical cases with interventionists.
Product & technical knowledge of AV products.
Basic Requirements:
Medical, Health Science, or Nursing background.
Sales and marketing experience in cardiology.
Excellent interpersonal & communication skills.
Strong selling & negotiation skills.
Good presentation skills.
Good spoken English.
Knowledge of MS Word, Excel, and PowerPoint.
Able to work long/odd hours.
Preferred Requirements:
Proven sales track record of at least 5 years.
Class 3 driving license.
Personal Traits:Strong communication and interpersonal skills, ability to work under pressure, outgoing, organized, strong self-discipline.#J-18808-Ljbffr