Education:
MinimumDiplomain Marketing, Business Administration, Communications, or a related field.
Experience:
Proven experience in student recruitment, sales, or a related field (minimum 1 year preferred).
Hands-on experience managing social media platforms and creating content for marketing purposes.
Skills:
Strong communication and interpersonal skills to build relationships with students, agents, and partners.
Sales-oriented mindset with a proven ability to achieve enrollment targets.
Proficiency in social media management tools and analytics platforms.
Creative and detail-oriented with a strong understanding of content creation and campaign planning.
Ability to work independently and as part of a team to meet deadlines and deliver results.
Familiarity with education industry trends and the international student recruitment landscape is an advantage.
1.
Student Recruitment & Sales
Develop and implement strategies to recruit local and international students for the college's programs.
Identify, onboard, and maintain relationships with student recruitment agents to expand the college's network.
Conduct one-on-one counseling sessions to guide prospective students through the application and enrollment process.
Organize and participate in education fairs, exhibitions, and school visits to promote the college.
Maintain an up-to-date database of prospective students, schools, and agents for efficient follow-up and analysis.
Collaborate with the marketing team to create impactful promotional materials for recruitment campaigns.
Achieve monthly and yearly student enrollment targets set by the management.
Prepare and present detailed reports on recruitment progress, challenges, and recommendations for improvement.
Build and nurture long-term relationships with schools, institutions, and agents to ensure sustainable enrollment growth.
Stay updated on education industry trends and competitor strategies to refine recruitment approaches.
2.
Social Media Management
Develop and execute comprehensive social media strategies to promote the college's programs and initiatives.
Create, schedule, and monitor engaging content across platforms such as Facebook, Instagram, TikTok, and YouTube.
Collaborate with the design team to produce visually appealing graphics, videos, and posts that align with the college's brand.
Track and analyze social media metrics to evaluate the effectiveness of campaigns and optimize strategies.
Monitor industry trends and competitor activities to ensure the college maintains a competitive online presence.
Respond promptly to comments, messages, and inquiries to foster a strong and engaging community presence.
Plan and execute email marketing campaigns targeting prospective students and recruitment partners.
Work closely with the enrollment team to ensure that social media leads are effectively converted into enrollments.
Prepare regular performance reports highlighting successes, challenges, and areas for improvement in social media management.
Be part of a vibrant and supportive team focused on driving educational success.
Opportunity to contribute to innovative strategies for student recruitment and digital engagement.
Additional Benefits:
EPF / SOCSO / PCB
Performance Bonus#J-18808-Ljbffr