Restaurants & Bars Marketing Manager

JOB SUMMARYThis dedicated role supports hotels with restaurants and bars outlets to achieve significant results in their food and beverage operations.
The Restaurants & Bars Marketing Manager reports to the Director of Sales and Marketing and collaborates closely with the Director of Food and Beverage/Operations.
Their primary goals are to drive revenue growth and establish the hotel's reputation for culinary excellence.
The core responsibility is to develop and execute a comprehensive Restaurants & Bars marketing plan focused on attracting local diners and increasing market share within the local community.
The manager will leverage a multi-channel approach, utilizing traditional media, digital platforms (including the hotel website and social media), and owned channels to showcase the unique offerings of each Restaurants & Bars outlet and the overall dining experience.
The Restaurants & Bars R&B Marketing Manager fosters a collaborative environment.
They hold regular brainstorming sessions with the Director of F&B and other stakeholders to develop innovative content creation ideas, explore paid media strategies, and brainstorm targeted offers and promotions for targeted channels to attract new guests and drive repeat business.
Internally, they collaborate with stakeholders like the Director of Sales & Marketing, F&B Operations, Communications, MDS, Brand, Digital Marketing, Content, Partnerships, and Area Directors.
This collaboration extends to external partners as well, building strong relationships with local media, corporate partners, social media influencers, and community leaders to attract local diners and elevate the hotel's Restaurants & Bars revenue and reputation.
This role focuses on creating engaging content and developing compelling offers and promotions.
The manager may also collaborate with Marriott Bonvoy Asia (if applicable) for consistency in marketing efforts.
To maximize marketing effectiveness, the manager leverages partnerships with Marriott Digital Services (MDS) and partners like SevenRooms.
This collaboration allows for the optimization of online booking systems and the utilization of data analytics to inform data-driven decisions.
CANDIDATE PROFILEEducation and ExperienceRequired:
4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
At least 3-5 years of marketing experience, ideally at some point in a restaurant/bar led organization
Has genuine interest in F&B, lifestyle, and nightlife
Strong network of connections is an asset, including media, bloggers, social influencers, and industry partners
Exemplary writing and editing skills
Proficiency in key digital competencies including SEO, Google Analytics, and social media channels
Proven track record in managing and executing multiple initiatives
Excellent interpersonal, communication, and time management skills
Driven, innovative, and highly adaptable
CORE WORK ACTIVITIESStrategy and Planning (including promotional calendar)Develops and implements cohesive and integrated marketing plans for the Restaurants & Bars outlets inclusive of positioning, promotional and events calendar, public relations, digital/e-commerce channels, and social media
Manages the Restaurants & Bars marketing budget to achieve business and marketing goals
Organizes and conducts monthly Restaurants & Bars Marketing Meeting attended by DOSM, Director of F&B, Outlet Managers, Chefs, Marketing Managers, and others
Evaluates new marketing opportunities for the Restaurants & Bars outlets by keeping up to date with the local market restaurant and bar trends
Performance and ReportingAnalyzes restaurants and bars statistical data and reports to identify revenue growth opportunities and track the impact of marketing efforts on revenue
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
Tracks media coverage, social engagement, and customer sentiment online through monthly KPI reports that are shared with senior leadership of the hotel Demand
Generation and CampaignsCollaborates with internal teams like Marriott Digital Services to develop an end-to-end personalized digital experience to ensure our hotel is positioned as a prominent and easily accessible local Restaurants & Bars destination, visible and bookable across preferred channels
Plans and executes Restaurants & Bars promotions, events, and initiatives in cooperation with the Director of F&B and Director of Sales & Marketing (or DOM) based on business requirements and seasonality
Integrates PR and social media efforts into Restaurants & Bars marketing campaigns across all channels and to bolster the outlet's local reputation and outlet image in the local community
Supports area/regional Restaurants & Bars promotions if in line with Restaurants & Bars objectives and business needs
Channel ManagementLeverages the comprehensive capabilities of partner capabilities such as SevenRooms to maximize its impact on revenue and reputation, to unlock maximum guest engagement, fostering deeper connections and personalized experiences at scale
Manages the online reputation of the outlets through the active engagement and management of guest reviews and enquiries on 3rd party site
Solicits new media outlets in line with Restaurants & Bars strategy to extend outlet promotions through targeted e-channels and third-party sites
Drives Restaurants & Bars CRM strategy for direct email marketing in accordance with company policies and GDPR requirements
Maintains, updates, and manages all Restaurants & Bars related aspects on all digital and offline channels (including owned websites, social media accounts, internal communications, in-house signage, etc.)
Develops and executes outlet social media calendars in cooperation with the outlet manager and/or Director of F&B
Spends a certain amount of time within the outlets, engaging with local guests to effectively build networks and to capture social media content in collaboration with the F&B / operations team
Brand Management and ContentEnsures consistency in individual outlet's voice on all consumer touch points and marketing communications
Organizes and manages Restaurants & Bars and lifestyle orientated photography and video shoots in support of the outlet positioning and marketing plan; maintains robust asset library
PR and EventsLeverages media and influencers in line with marketing strategies and in line with the target customer profile
Conducts site inspections with visiting journalists / influencers and entertain as appropriate to drive Restaurants & Bars messaging
Organizes media events, Chef's Tables etc.
to launch and / or promote the outlets and new promotions as appropriate
Tracks and prepares F&B Award Submissions as applicable
Loyalty ProgramsSupports the activation of F&B related Marriott Bonvoy Moments and other relevant loyalty initiatives as applicable
Supports Club Marriott or local loyalty program marketing activities as applicable
Vendors/PartnersWorks collaboratively with local, regional, and national partners/vendors to build awareness, increase exposure and demand generation for the hotel's restaurants.
Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting.
Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening.
They see business travel as an adventure because they see all travel as an adventure.
Where others may settle for the usual, our guests see a chance to bring home a great story.
And so do we.
We're looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests.
If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels.
In joining Renaissance Hotels, you join a portfolio of brands with Marriott International.Bewhere you can do your best work,beginyour purpose,belongto an amazing global team, andbecomethe best version of you.#J-18808-Ljbffr