Public Relations & Corporate Affairs (Marketing & Communications)
Full time
• To design and enhance the corporate positioning of Agrobank as a thought leader, and in general, raise the perception and awareness of Agrobank in agriculture and agrofood industries.
• Requires strong contacts with media across all platforms including binocular media, and its relevant stakeholders.
• Plan and manage the overall budget for all the activities under the section.
• Lead the development and execution of public relations strategies and plans.
• Strategies mainstream media engagement activities and social media ads boosting strategy; monitor, as well as optimizing its budget efficiency on day-to-day basis.
• Act as the business/product's spokesperson and lead point person in both conventional media and new media interactions, such as newspaper interviews, social media channels, always ensuring a positive portrayal of the business.
• Prioritising media opportunities, making necessary coordination with appropriate parties in organising and preparing presentations, speeches, talking points and other external media relations materials.
• Actively engages, cultivates, and manages press relationships that ensure the coverage of the business's initiatives, etc.
• In charge of the day-to-day communications activities including media budgeting, planning, and auditing on top of providing marketing counsel to other respective team to ensure that positive impact of each publication towards the business and Agrobank brand visibility.
• Responsible for the creation and promotion of a section culture that promotes integrity, high performance, continuous improvement, and commitment to quality throughout the section, aligned with the Sustainable Development Goals (SDGs).
• Play an active part in the creation of marketing strategies in conjunction with the marketing team to enable the cultivation & enhancement of strong and meaningful relationships with the target audience, external partners, and key media outlets, which favorably positions the business/product in the market.
Your application will include the following questions:
Which of the following statements best describes your right to work in Malaysia?
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a Head of Department?
Are you experienced with copy writing and content creation?
At Agrobank, our mission is to provide a holistic range of financial services and banking facilities with a focus on the agricultural sector. We dedicate our priority to the needs of our customers by providing attractive products and services such as savings activities, banking services, takaful, financing and advisory services.
Agrobank is a continuity of the former Bank Pertanian Malaysia which has 40 years of experience in agricultural banking and an excellent track record in shaping and developing successful entrepreneurs. With a wide network of branches throughout Malaysia, we are confident of providing the best services to all.
Agrobank is a Government-owned Bank under the Minister of Finance Incorporated (MFI). The bank's financing of the agricultural sector is driven by a policy set forth by the Ministry of Agriculture and Agro-Based Industry (MOA). Agrobank today operates through 190 branches throughout Malaysia, and employs over 3,400 employees.#J-18808-Ljbffr