Senior Associate Content Manager page is loaded
Senior Associate Content ManagerApply locations Malaysia - Local Office
time type Full time
posted on Posted 2 Days Ago
job requisition id R0006162
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Key Responsibilities:
Designing & Developing Social Media Strategies: Creating and developing social media strategies, setting goals to enhance brand awareness, and increase engagement.
Managing Multiple Social Media Platforms: Amplify the number of quality followers and oversee & manage all social media platform engagement for the company, including Facebook, X, Instagram, Youtube, etc.
Content Planning & Creation: Manage end to end high quality & high relevance content from strategy development, conceptualisation, production to implementation.
Performance Analysis: Conduct performance analysis to measure the effectiveness of social media engagement strategies and closely relate it to business KPIs, while offering recommendations and improvements.
Scheduling & Posting Content: Managing content calendar (i.e.
editorial calendar), utilizing social media listening tools to strategize, plan and post highly relevant content.
Manage and Optimize Paid Advertising Campaign: Supporting partnership and campaigns in managing and optimizing paid advertising campaigns on all social media platforms.
Market Research & Competitor Research and Analysis: Conducting market and competitor analysis, and identify trends to keep Traveloka at the forefront of OTA Social Media.
Community Management: Develop and drive a highly relevant community strategy, focusing on building network effect with the goal of nurturing overall social media engagement.
Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
Cost Optimization: Continuously optimize cost spent to ROI that is highly related to company KPIs.
Requirements:
Bachelor's degree in Marketing, Communication, Journalism, or related field (Master's preferred).
Minimum 3+ years of experience in social media and content marketing.
Excellent consulting, writing, editing (photo/video/text), presentation & communication skills.
Proven success in the ability to drive organic growth through creative and data-informed content strategies.
Extensive knowledge of social media platforms, influencer marketing and digital channel optimization.
Skilled in interpreting and analyzing data to effectively communicate performance insights and provide evidence-based recommendations to all stakeholders.
Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.
Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.
Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
About UsWe don't innovate for the sake of innovation, we utilize technology to simplify people's lives so they can enjoy their lives better.
That belief is what brought Traveloka to be Southeast Asia's Leading Travel Platform.
Traveloka serves 20+ products that include comprehensive travel services.
From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking 'Buy Now Pay Later'.
With 100+ million downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users' travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people's life by empowering them in fulfilling their unique travel aspirations, seamlessly.#J-18808-Ljbffr