Senior Associate Product Marketing Manager - Hotel & Travel Activities (Malaysia)
It's fun to work in a company where people truly BELIEVE in what they're doing!Job DescriptionStrategic Planning & Execution:Support the development of a data-driven marketing strategy aimed at business growth.Implement and continuously refine the marketing strategy to optimize ROI.Campaign Development & Management:Lead and oversee marketing campaigns, ensuring clear objectives and measurable outcomes.Define necessary campaigns by considering target demographics, channel strategies, customer journeys, and performance metrics.Media & Partnership Collaboration:Collaborate on media planning and strategy development for reaching a wide customer base.Identify growth segments, opportunities, and potential partnerships to enhance business sustainability and growth.Product & Cross-Functional Collaboration:Partner with the product team, offering customer insights to influence product development and identify product-market fits.Collaborate with multiple teams (Creative, Brand, Platform, Pricing, Revenue, Supply, Data, and Product) to implement cost-saving strategies and enhance revenue margins.Performance Monitoring & Optimization:Track conversion funnels across various access points and monitor business and marketing metrics.Collect and evaluate data on customer acquisition, pricing effectiveness, and promotional strategies.Data Analysis & Market Research:Conduct competition monitoring and assess threats from current and new market players.Collect and analyze data on market trends, consumer behavior, and competitor activities to identify product market opportunities.Examine acquisition data across channels and evaluate pricing and promotional strategies' effectiveness.Communication and Presentation:Prepare detailed presentations for upper management, summarizing market research findings, strategic recommendations, project updates, and marketing strategy overviews.Effectively convey market trends, industry forecasts, and project milestones to facilitate informed strategic decision-making and keep stakeholders updated.RequirementsPassion in data-driven marketing and creating growth.Solid analytical and problem-solving skills. High-level proficiency in Excel, SQL, and data analytics is a plus.Self-driven, love challenges, have entrepreneurial spirit and get things done.Excellent communication, passion, dedication and energy.Bachelor's degree in Marketing, Business, Economics, or a related field.4-5 years experience in e-commerce, online marketing, FMCG, retail / investment banking, management consultancy.1-2 years experience in Performance Marketing.Strong sense of ownership and accountability, with good attention to detail.Good interpersonal skills and ability to work well in an international team environment.Proficient in English and either Bahasa/Chinese.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!About Us
We don't innovate for the sake of innovation; we utilize technology to simplify people's lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia's Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking 'Buy Now Pay Later'.With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users' travel aspirations so they can enjoy their lives, their way.Our vision is to enrich people's life by empowering them in fulfilling their unique travel aspirations, seamlessly.#J-18808-Ljbffr