Senior Associate, Trade Marketing

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JOB RESPONSIBILITIES: Driving specific segments to grow revenue, ARPU contribution and product/service penetration (package inventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers' product/service suite and increasing package/service penetration. Identify, develop and execute an Annual Action Plan/Roadmap to meet business objectives. Propose schedule of sales and retention marketing campaigns on annual basis to fit into the overall upsell plan. Develop customer value proposition and product bundles for specific segments based on customer life-stage and demographics with differentiated offerings including pricing and service treatment. Effectively manage annual budget while continuously improving campaign ROI and response rate by leveraging on tools, effective data mining/targeting and strong collaboration with channel partners to develop up sell campaigns with the objective to boost up performance of packages/service take up. Develop & execute customer segmentation campaigns to support the overall business. Represent Customer Division in all Channels GTM programs with channels partners and leads intradepartmental coordination to roll out those campaigns/initiative. Provide appropriate marketing materials for launching and optimizing marketing programs Regularly analyse business performance and proactively explore ways for continuous improvement REQUIREMENTS: Good communication and negotiation skills, with fluency in both spoken and written English and Bahasa Malaysia. Good planning and organization skills.