We are looking for a Senior B2B Marketing Associate to manage end-to-end inbound marketing, which involves ideating, executing, and measuring year-long organic and paid marketing campaigns. The goal of this role is to drive lead generation, education, and sales conversion through highly creative and data-backed strategies.
Inbound marketing Plan and execute organic and paid B2B campaigns Manage regular inbound lead triaging, nurturing, and reporting Create multi-channel campaigns to create value for and ultimately convert prospects, including but not limited to written and visual content, email marketing, advertising materials, and partnership activations Reporting and analysis Analyse data and metrics to measure the success of our inbound marketing campaigns and nurture strategies, and identify areas for improvement and provide recommendations to the team Collaboration and engagement Collaborate with cross-functional teams, including sales, clinical, and client success, to incorporate relevant insights in marketing campaigns Bachelor's degree in Marketing, Advertising, or a related field 3-5 years of experience in B2B marketing (ads implementation, campaign execution and measurement on digital channels, data analysis) 2-3 years of experience executing and measuring campaigns on digital advertising platforms, specifically LinkedIn Ads and Meta for Business Candidates with experience using HubSpot (or anything similar) and Google Analytics preferred Proven track record of successful project planning and delivery, with experience working on multi-channel and lead nurturing campaigns Ability to work independently and as part of a team, with exceptional communication skills and a strong sense of accountability Experience in visual and/or written content creation not required but would be nice to have Work in a diverse environment with people from over 10 countries Unlimited annual leaves Work flexibility Medical coverage Annual Wage Supplement (Bonus) Christmas Leave (The team takes the whole Christmas week off separate from our leave policy) Birthday Leave (1 day) Holidays off Quarterly mental health day off Mental health benefits (Premium access to our app!) Work-life balance and employee wellness Regular social events where we have non work-related fun