Senior Brand Executive / Brand Executive

Senior Brand Executive / Brand Executive  Location: Kota Damansara, Petaling Jaya Job Responsibilities:- •Handle all aspects of marketing management of the assigned brands portfolio.
•Strategize, plan and execute brand initiatives/activities to enhance brand positioning and ensure the company objectives are met.
•Initiate market research to develop strong consumer insights. investigate, analyze market trends and competitors activities including their new product launches, development and market penetration.
•Collaborate with external agencies to develop product briefs and integrated marketing campaigns aimed at driving brand growth.
•Implement marketing campaigns, promotions, and product launches to meet brand growth goals.
•Create innovative digital and social marketing plans for brand execution and new product launches.
•Work closely with internal teams, including product management, sales, and creative, to align branding and advertising efforts with overall business objectives.
•Assess the effectiveness and ROI of marketing initiatives.
•Manage the brand A&P budget and profitability effectively.
•Perform any ad-hoc duties as assigned by the superior from time to time.
Job Requirements:- •Minimum Diploma / Degree holder in Business Administration / Marketing or related fields.
•At least 2-5 years of relevant working experiences in FMCG industry.
•Strong analytical, communication and interpersonal skill.
•Strong planning and organizational skills to effectively manage executed projects.
•Fluent in English and Bahasa Malaysia.