As a Senior Brand Executive, you will play a pivotal role in shaping and maintaining the brand's image and ensuring consistent communication across all channels.
You will work closely with the marketing team to develop and execute branding strategies that resonate with our target audience, drive customer engagement, and enhance brand loyalty.
Key Responsibilities:
Develop and execute innovative marketing strategies that align with Bask Bear Coffee's brand values and business objectives.
Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, and offline initiatives.
Ensure consistent and compelling brand messaging across all touchpoints, including social media, website, packaging, and promotional materials.
Sales tracking – pulling of data/reporting (Tactical campaigns and new product launches).
Track marketing expenses (actual spend vs projection).
End to end marketing campaigns planning and execution.
Deep-dive into specific campaigns, to get involved end-to-end.
Raise PR and submit invoice to respective Finance PIC for LTO, Core, Food, Coffee.
Monitoring & analyze competitor activities, post-campaign analysis.
Store visit at every new launch to report findings at Operations level.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 3 years of experience in brand management, marketing, or a related role, preferably in the F&B or retail industry.
Strong understanding of branding principles, excellent communication and interpersonal skills, creativity, and attention to detail.
Proficiency in graphic design tools (e.g., Adobe Creative Suite) is a plus.
Proficiency in English and Bahasa Malaysia; Mandarin or other languages are a plus.
Passionate about coffee and the F&B industry, proactive, and able to work in a fast-paced environment.
Your application will include the following questions:
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a Brand Executive?
How much notice are you required to give your current employer?
Which of the following languages are you fluent in?
How many years' experience do you have as an interior designer?
How many years' experience do you have in the retail industry?
We are a group of forward-thinking, passionate Food & Beverage entrepreneurs with knowledge and expertise in the F&B industry.
We never settle with the achieved milestone and constantly challenge our status quo; bold to make change through creativity and innovation to connect people and future through eating and drinking culture!
Head Office is based at Kota Damansara, nationwide branches.#J-18808-Ljbffr