Description Kenvue is currently recruiting for: Senior Brand Manager - Baby Care MY/SG This position reports into Head of Marketing, MYSG and is based at Petaling Jaya, Selangor D.E.
- Malaysia.
Who we are At Kenvue , we realize the extraordinary power of everyday care.
Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.
Science is our passion; care is our talent.
Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.
With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.
We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you!
Join us in shaping our future-and yours.
For more information, click here .
Role reports to: Head of Marketing, MYSG Location: Petaling Jaya, Selangor D.E.
- Malaysia What you will do * We now have a great opportunity for a Brand Manager to join our Consumer Health business.
Working within the Marketing Team you will be responsible for leading our consumer marketing brands.
You will work closely with the cross-functional Teams and Regional Counterparts in order to create and execute initiatives through the Consumer Journey.
Key competencies * Apply in-depth understanding of consumer and marketplace dynamics to pursue end-to-end brand management and development.
* Applies working knowledge of brand strategies and brand building tactics to provide input in the planning process and execution of them * Planning and execution of all communications and media actions on all channels, including online and social media * Develop Influencer Marketing Engagement Plans to build relevance for Brands * Assisting with pricing and new product launches as well as developing new business opportunities * Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability * Strong analytical capabilities to lead brand performance analysis and deliver recommendations Key Responsibilities * Implementation of brand strategies of a portfolio of brands * Build and support the creation of innovative and effective campaigns to increase sales & market share in your Brands.
From development of concepts with agency, briefing of media agency down to executions of campaigns * Manage new product launches, from working with supply chain on inventory, prepare pricing to preparing presentations to customers * Attend and contribute to relevant brand team meetings and business planning process.
* Lead external agency relationships and ensure work is delivered on time and within budget.
* Work with media partners to implement optimizations to digital campaigns * Working directly with agencies to develop or adapt assets that support all marketing initiatives.
* Lead launch of NPDs to ensure flawless execution.
* Work closely with the Shopper & Customer Development team to implement commercial initiatives to drive profitability.
* Competitor and consumer insights analysis * To work on Annual Business/Brand Planning to strategize for following year * Develop Brand Plans for your brand to deliver Category growth and present to key Customers.
* Participate in customer meetings, especially joint business planning with key customers * To champion your brand within the broader organization.
What we are looking for Required Qualifications * A minimum of a bachelor's degree is required, Marketing/Business preferred * Minimal 5 years of Brand Management Experience in an FMCG environment essential.
* Commercial understanding with strong financial acumen * Understanding of P&L Development * Experience with executing digital/online marketing strategies is required * Can do attitude, with the ability to influence and work in a collaborative way * Proven implementation ability * Proactive and results driven * Good Interpersonal skills with the ability to influence * Flexibility to adapt plans/challenges as they arise * Passion for building brands and a proven track record in developing brand strategies is required What's in it for you * Competitive Benefit Package* * Paid Company Holidays, Paid Vacation, Volunteer Time, & More!
* Learning & Development Opportunities * Employee Resource Groups * This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits.
Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.