Senior Content Specialist

Details of the offer

-Content Creation:

? Develop, write, and edit high-quality content for our company website, including 
blog posts, landing pages, case studies, whitepapers, and more 
? Craft engaging content that effectively communicates our brand message and 
captures the attention of our target audience 
? Produce content that is not only informative but also persuasive, with a focus on 
driving conversions and supporting the sales funnel 
2. Lead Generation:
? Create targeted content designed to attract and convert marketing qualified leads 
through strategic messaging and placement 
? Utilize insights from customer personas and lead behavior analytics to inform 
and tailor content creation efforts
3. SEO Optimization:
? Conduct comprehensive keyword research to identify high search volume 
keywords and strategically integrate them into content 
? Utilize SEO tools such as SEMrush and Google Analytics to optimize content, 
improve search engine rankings, and enhance overall visibility 
? Implement on-page SEO best practices, including the optimization of meta tags, 
headers, and internal linking structures
4. Content Strategy:
? Collaborate with the marketing team to align content with our marketing strategy, 
business goals, and buyer personas 
? Contribute to content planning and strategy sessions, ensuring that content 
meets strategic objectives 
5. Performance Monitoring:
? Track, analyze, and report on content performance metrics using tools like 
Google Analytics, SEMrush, and other relevant platforms 
? Make data-driven adjustments to content strategies to enhance effectiveness, 
engagement, and return on investment (ROI) 
6. Competitor Analysis:
? Stay informed about industry trends, competitor content strategies, and emerging 
content formats 
? Ensure our content remains competitive, relevant, and innovative by continuously 
refining and adapting our content approach
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-ayp-hr-group-sdn-bhd-job-senior-content-specialist)
; Requirements:-


-Experience:

? Minimum of 3 years of experience in content writing, with a strong focus on SEO 
and lead generation 
2. Skills:
? Proven ability to write clear, engaging, and persuasive content that drives leads 
and conversions 
? Strong understanding of SEO principles, including keyword research, on-page 
optimization, and the effective use of SEO tools like SEMrush and Google 
Analytics 
? Excellent research skills and the ability to translate complex ideas into 
accessible, audience-friendly content 
3. Analytical Abilities:
? Proficiency in analyzing content performance metrics and making data-driven 
decisions to enhance content effectiveness and engagement 
? Ability to measure the impact of content on lead generation and overall 
marketing goals 
4. Creativity:
? Strong creative thinking skills with the ability to generate original ideas and 
compelling content that resonates with the buyer personas 
5. Education:
? Bachelor's degree in Marketing, Communications, English, or a related field is 
preferred


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

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