-Content Creation:
? Develop, write, and edit high-quality content for our company website, including
blog posts, landing pages, case studies, whitepapers, and more
? Craft engaging content that effectively communicates our brand message and
captures the attention of our target audience
? Produce content that is not only informative but also persuasive, with a focus on
driving conversions and supporting the sales funnel
2. Lead Generation:
? Create targeted content designed to attract and convert marketing qualified leads
through strategic messaging and placement
? Utilize insights from customer personas and lead behavior analytics to inform
and tailor content creation efforts
3. SEO Optimization:
? Conduct comprehensive keyword research to identify high search volume
keywords and strategically integrate them into content
? Utilize SEO tools such as SEMrush and Google Analytics to optimize content,
improve search engine rankings, and enhance overall visibility
? Implement on-page SEO best practices, including the optimization of meta tags,
headers, and internal linking structures
4. Content Strategy:
? Collaborate with the marketing team to align content with our marketing strategy,
business goals, and buyer personas
? Contribute to content planning and strategy sessions, ensuring that content
meets strategic objectives
5. Performance Monitoring:
? Track, analyze, and report on content performance metrics using tools like
Google Analytics, SEMrush, and other relevant platforms
? Make data-driven adjustments to content strategies to enhance effectiveness,
engagement, and return on investment (ROI)
6. Competitor Analysis:
? Stay informed about industry trends, competitor content strategies, and emerging
content formats
? Ensure our content remains competitive, relevant, and innovative by continuously
refining and adapting our content approach
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-ayp-hr-group-sdn-bhd-job-senior-content-specialist)
; Requirements:-
-Experience:
? Minimum of 3 years of experience in content writing, with a strong focus on SEO
and lead generation
2. Skills:
? Proven ability to write clear, engaging, and persuasive content that drives leads
and conversions
? Strong understanding of SEO principles, including keyword research, on-page
optimization, and the effective use of SEO tools like SEMrush and Google
Analytics
? Excellent research skills and the ability to translate complex ideas into
accessible, audience-friendly content
3. Analytical Abilities:
? Proficiency in analyzing content performance metrics and making data-driven
decisions to enhance content effectiveness and engagement
? Ability to measure the impact of content on lead generation and overall
marketing goals
4. Creativity:
? Strong creative thinking skills with the ability to generate original ideas and
compelling content that resonates with the buyer personas
5. Education:
? Bachelor's degree in Marketing, Communications, English, or a related field is
preferred