-Develop, implement, and optimize the digital marketing strategy to increase brand awareness, drive traffic, and generate leads.
-Oversee the creation of comprehensive digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
-Monitor and analyze the performance of digital campaigns, adjusting strategies as necessary to achieve KPIs.
-Lead, mentor, and manage a team of digital marketing specialists, ensuring alignment with overall marketing goals.
-Conduct regular performance reviews, set objectives, and provide ongoing training and development opportunities for team members.
-Supervise the development of high-quality content for digital channels, including blogs, social media, and websites.
-Ensure the consistency of brand messaging and voice across all digital platforms.
-Manage social media accounts, including content planning, publishing, and community engagement.
-Stay updated with the latest trends and best practices in digital marketing, particularly within the Malaysian market.
-Work closely with the sales, product, and design teams to ensure marketing efforts are aligned with company goals.
-Collaborate with external agencies and vendors as needed to support digital marketing initiatives.
-Manage digital marketing budgets and ensure cost-effective campaign execution.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-core-fusion-sdn-bhd-job-senior-digital-marketing-executive-google-ads-0] -Bachelor's degree in marketing, Business, Communications, or a related field.
-Minimum of 3 years of experience in digital marketing, with at least 1 year in a leadership role.
-Proven track record of managing successful digital marketing campaigns.
-Strong knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
-Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
-Excellent leadership and team management skills.
-Familiarity with B2B marketing strategies.
-Certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot).