Senior Digital Marketing Executive

Job Responsibilities:
Build and manage acquisition campaigns across various channels including social media (Facebook, Instagram, TikTok & LinkedIn), SEM, display and other PPC platforms to drive revenue and increase ROI.
Includes planning and preparation, execution, optimization, recommendations and post-campaign analysis.
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Provide advice and solutions to team members whenever challenges are encountered, to ensure the smooth delivery of a successful campaign.
Requirements:
Bachelor's degree in an appropriate field of study, previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
Minimum 2-3 years of experience in Digital Marketing.
Experienced with setting up campaigns in Facebook Ads Manager, Google Ads, and other PPC platforms independently.
Excellent written and verbal communication skills including presentation skills.
Strong project management skills with attention to detail, critical thinking, and creativity.#J-18808-Ljbffr