Overview of the Position This role is responsible for overseeing the sales performance of designated products and establishing annual sales forecasts. The Senior Marketing Executive will track and evaluate sales trends, generating accurate promotional forecasts on a quarterly basis to support strategic planning and drive product success.
The role required to execute the below tasks and initiative: Product Marketing Organize and conduct product seminars.Create engaging digital marketing content for social media platforms, including Facebook, Instagram, and TikTok.Develop educational tools such as booklets, training materials, videos, and other resources to support product understanding across both online and offline channels.Develop, implement, and manage comprehensive marketing campaigns (both online and offline) to drive brand awareness and sales.Ensure all content aligns with the brand voice and marketing goals.Respond to and address product inquiries.Product Sales Performance Analysis Monitor and analyze the sales performance of assigned products, comparing it against monthly sales forecasts.Initiate product training, promotions, or other activities to boost sales of assigned products.Gathering Field Intelligence Collect feedback and testimonials on both existing and new products from the market.Obtain information on market trends and competitor activities that could impact the organization's sales performance.Analyze data to inform marketing strategies and identify target demographics.Market Research Assist the Product Development team with market research for new or existing products as needed.Conduct market research to identify trends, customer preferences, and competitive analysis.Additional Duties Perform other tasks and responsibilities as assigned by the supervisor. To be successful in this role, we are expecting the below: Minimum Bachelor's degree in Business Administration and/or Marketing or equivalent.Minimum of 2-3 years of working experience in marketing.Experience in product marketing/management.Experience organizing product launches, product training and driving promotions.Excellent interpersonal, organizational and presentation skills.Work location: Bukit Jalil (Nearby Pavilion Bukit Jalil).