This job is for a Senior Executive in Marketing. You might like this job because it involves developing marketing initiatives, managing campaigns, collaborating with partners, and optimizing ROI.
Location: Damansara
Employment Type: Full-Time
Job DescriptionResponsibilities:
Assist in developing and executing strategic ongoing marketing initiatives and programs.
Work closely with the operations and retail teams to ensure alignment of programming and sales goals.
Manage the execution and distribution of POSM to ensure brand visibility and engagement at the point of sale.
Collaborate with business development to create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
Develop and maintain strong relationships with external partners, agencies, and vendors.
Work alongside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns.
Manage and monitor all campaigns including but not limited to paid social, KOL management, EDM, CRM, and Local Store Marketing.
Develop on-site and off-site marketing communications programs to maximize conversion.
Build a strong and engaged influencer program to maximize conversion.
Oversee all reputation management on Google and other digital platforms.
Assist in managing all social media strategies to grow organic and paid social media channels.
Plan, create, and execute content strategy for all digital channels.
Conduct market research and analysis to identify trends, opportunities, and customer needs.
Proactively keep abreast of competitors, current trends, and events in marketing, social technologies, new media, and relevant industries.
Monitor and analyze campaign performance using key metrics and data-driven insights; adjust strategies as needed to optimize results.
Maintain good working relationships and coordination with Operations, Supply Chain & Procurement, and Menu Development teams to ensure proper implementation of marketing plans consistent with the company's objectives.
Manage marketing budgets and allocate resources effectively to maximize ROI.
Undertake any other duties and responsibilities as instructed by the superior and/or Company.
Job RequirementsQualifications and Skills Required:
A Diploma or Degree in Management, Marketing, Mass Communication, Business Administration or equivalent, with at least 3 years of experience in Trade Marketing within the FMCG industry, preferably in food & beverages.
A strong understanding of trade marketing fundamentals, including production planning, inventory management, and sales operations.
Proficient in planning, research, data analysis, forecasting, planogramming, project management, and event management.
Strong analytical skills, attention to detail, and sensitivity to numbers and data.
Strong verbal and written communication skills in English and Malay.
Willingness to learn, constructive attitude, ability to problem-solve, and make things happen.
Proactive, self-starter, organized, able to prioritize, and thrive in high-pressure situations while meeting deadlines.
Able to work independently across various platforms and departments with minimal supervision, and also a strong team player with excellent interpersonal skills for effective collaboration.
Outgoing, enthusiastic, reliable, and able to maintain a professional image at all times.
Computer literate, proficient with Microsoft Office, and other relevant software and applications.
Possess own car and willing to travel within Klang Valley.
SkillsEvent Management
Digital Marketing
Social Media
Project Management
Company BenefitsHealthWe cover your health.
Employee DiscountsEmployees enjoy in-store discounts on food & beverage.
Additional InfoCompany ActivityLast active - few hours ago.
Experience Level1 - 3 Years of Experience
Senior Executive
Job SpecialisationAdvertising & Branding, Digital Marketing
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