Job Description • Help in the strategy (if Required) for and execute all local paid online acquisition efforts including: - Facebook, Twitter, Instagram, Tik-Tok ads - Search engine marketing (SEM) - Google Display Network (GDN) and other Banner ads - Affiliates • Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.) • Manage day to day workflow and setup for projects and campaigns across platforms • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives • Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews • Spearheading relations with account team working on common accounts to ensure alignment with clients • Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones • Innovating to improve performance, growth and profitability across all channels • Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition • Share best practices with peers within group • Accountability and full ownership for campaign performance and aligned KPIs • Training and mentoring executives to take up implementations across platforms Qualifications · BA/BS or equivalent working experience. · Min. 3 years' experience in digital marketing · Strong experience with performance marketing and online acquisition tools and networks · Entrepreneurial mindset and willing to get hands dirty · Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them · Excellent time management and organisation skills, comfortable in meeting tight deadlines · Strong leadership abilities and track-record of hitting targets with limited resources/budget · Previous experience working in a startup or dynamic high-growth company a plus Additional Information Our employee benefits package comprises the following: Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance
