Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. This model is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand-led organisation powered by data-driven global Practices and has our clients at the absolute core of our business. The role of a Regional Client Leader (RCL) is essential for driving growth, understanding and leading our clients' transformation through delivering the true scale of our agencies' capabilities.
Job Description• Help in the strategy (if required) for and execute all local paid online acquisition efforts including:
Facebook, Twitter, Instagram, Tik-Tok ads
Search engine marketing (SEM)
Google Display Network (GDN) and other Banner ads
Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day-to-day workflow and setup for projects and campaigns across platforms.
• Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfil the set objectives.
• Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews.
• Spearhead relations with the account team working on common accounts to ensure alignment with clients.
• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Innovate to improve performance, growth and profitability across all channels.
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition.
• Share best practices with peers within the group.
• Accountability and full ownership for campaign performance and aligned KPIs.
• Train and mentor executives to take up implementations across platforms.
Qualifications· BA/BS or equivalent working experience.
· Min. 2-3 years' experience in digital marketing.
· Strong experience with performance marketing and online acquisition tools and networks.
· Entrepreneurial mindset and willing to get hands dirty.
· Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.
· Excellent time management and organisation skills, comfortable in meeting tight deadlines.
· Strong leadership abilities and track record of hitting targets with limited resources/budget.
· Previous experience working in a startup or dynamic high-growth company is a plus.
Additional InformationOur employee benefits package comprises the following:
Generous leave entitlements, including birthday leave, rest day and family care leave.
Additional Company closure for all 4 major festive celebrations.
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest, Relax & Recharge - office closure last week of December every year.#J-18808-Ljbffr