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ResponsibilitiesThe incumbent is responsible for supporting the Consumer Health/OTC team on matters related to product management/marketing.
To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
To continuously strengthen mutually beneficial trading relationships with our clients through enhancing value and meeting agreed objectives.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
Advertising & PromotionFormulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relationships with media agencies and media owners.
Product ManagementTo play a strategic role in ensuring range and product selection meets trends and requirements.
To monitor the brand's proactive approach towards consumer preferences at the local level.
To ensure inventory levels are managed within contractual agreements.
To ensure trade returns are managed within contractual agreements.
Business ManagementTo ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
Trade MarketingCustodian of the brand's image at retail level.
To determine merchandising standards.
To study and determine the most effective cost and implementable form of POSM to raise product visibility or highlight product USP's in trade.
Minimum RequirementsMinimum 3-5 years relevant work experience, preferably in a similar industry.
Possess good communication skills.
Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).
Minimum Bachelor's Degree in relevant field.
DKSH's purpose is to enrich people's lives.
For nearly 160 years, we have been marketing, selling, and distributing high-quality products and brands for multinational and Fortune 500 companies.
Through our Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver sustainable growth for our partners.
We contribute to improving the quality of life for our employees and people in the local communities in which we operate.
Headquartered in Switzerland, DKSH is publicly listed and operates in 36 markets across Asia Pacific, Europe, and North America.
We employ over 29,000 specialists and produced net sales of CHF 11.1 billion in 2023.#J-18808-Ljbffr