Senior Executive, Social Media

Job Description Your responsibilities as the Senior Executive, Social Media will include but not limited to: Strategic Planning - Store Opening, Tier Campaign, E-Com Promos, Daily Content Posts Content Analysis – Monitor and analyses content performance and engagement by platform.
Content Planning– Brainstorm & build content ideas prior to the campaign start date.
Market Analysis – Research & apply current trends.
Calendar Templates – Keep up-to-date daily/weekly/monthly social media calendar.
Posting For All Social Platforms - SDMY (Facebook, Instagram, TikTok) SDSG (Facebook, Instagram) USC (Facebook, Instagram) Upcoming plan: SD Indonesia (Facebook, Instagram), USC (TikTok) SDMY (X, YouTube, Xiao Hong Sue) Video Creation – Create videos during the photoshoots for IG Reel and TikTok content.
EDM & Push app – Copywrite & structure E-mail marketing according to Retail Campaign & E-Com promos.
Ads For Retail – Publish ads & monitor performance.
Assets Management (brands, internal, global) – Follow up & Gather all Brand assets for product launch, new arrival.
Graphic Designing – Design an informative, instructional post to increase engagement.
Any other lawful assignment required by higher management from time to time.
Qualifications Requirement: Candidate must have the following requirement: Tertiary education in Marketing/ Social Media studies with minimum 5 years' experience in the field Extensive knowledge of social media channels Possess web and computer proficiency, content creation, brand marketing and copywrite Strong interpersonal skills pair with effective communication skills in both writing and verbal Additional Information An opportunity like this at Frasers Group is for the fearless.
The potential is massive, the experience unrivalled.
To be able to make the most of it you need to live and breathe our principles - you will:                                          THINK WITHOUT LIMITS  - and take the team with you - BE RELEVANT  - to our people, to partners, and to the planet - OWN IT  - and back yourself