Senior Executive, Special Project (Livestream)Digital & Search Marketing (Marketing & Communications)
Full time
Act as the primary live host for brand sessions, ensuring engaging and professional delivery during livestreams.
Showcase products creatively, answering audience questions, and encouraging sales conversion in real time.
Plan, execute, and optimize strategies to promote livestream sessions.
Collaborate with the livestream team to ensure alignment with overall marketing objectives.
Campaign Management
Coordinate promotional campaigns surrounding livestream events, including teasers, countdowns, and post-live follow-ups.
Ensure smooth execution of campaigns to maximize audience reach and engagement.
Content Planning and Coordination
Develop engaging scripts and product demonstrations for livestreams.
Partner with the creative team to create visuals and assets for livestream promotion.
Audience Engagement
Interact with viewers in real time, addressing questions and building rapport to foster loyalty and trust.
Implement innovative engagement techniques, such as flash deals or polls, to retain audience interest.
Data-Driven Insights
Analyze livestream performance metrics and suggest actionable improvements.
Monitor viewer behavior, sales conversions, and engagement trends to refine strategies.
Team Collaboration and Mentorship
Work closely with junior marketing team members and other livestream roles to enhance campaign performance.
Provide constructive feedback to ensure quality and consistency in hosting and execution.
ABOUT ZUS COFFEE
For many, coffee is a daily need. Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions. We started ZUS Coffee to change this perception. With the best quality ingredients, high-level coffee brewing technology and innovative business model, we're evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.#J-18808-Ljbffr