Position Responsibilities
Visual Merchandising Strategy
-Develop and implement visual merchandising strategies aligned with brand guidelines and marketing objectives.
-Plan and execute visual displays, signage, and product presentations to enhance the overall retail environment.
-Continuously evaluate and refresh merchandising techniques to maximize impact and drive sales.
Retail Space Management
-Manage the retail merchandising layout and organization of retail spaces within our outlets to optimize traffic flow and customer engagement.
-Coordinate with outlet managers and operations teams to ensure consistent implementation of merchandising standards across all outlets.
-Regularly assess the effectiveness of retail space utilization and propose improvements for increased efficiency and profitability.
Product Promotion and Upselling
-Develop strategies to effectively showcase and promote key hero products within the retail space.
-Collaborate with marketing and product teams to create compelling promotional campaigns and displays that drive upsells and cross-sells.
-Monitor sales performance and customer feedback to refine merchandising tactics and capitalize on emerging trends.
Procurement and Inventory Management
-Source and procure retail fixtures, displays, and materials necessary for merchandising initiatives.
-Maintain inventory levels of merchandising materials and coordinate replenishment as needed.
-Work closely with suppliers and vendors to negotiate pricing and ensure timely delivery of merchandising assets.
Innovation and Creativity
-Stay updated on industry trends, competitor activities, and consumer behaviour to inform innovative merchandising approaches.
-Conceptualize and implement creative retail activations and visual installations to drive brand awareness and customer engagement.
-Act as a champion of creativity and innovation within the organization, inspiring team members to push boundaries and explore new ideas.
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; Requirements:- Qualifications and Experience
-At least bachelor's degree in Marketing, Visual Merchandising, Retail Management, or a related field.
-Proven experience in visual merchandising, retail marketing, or store planning, preferably within the food and beverage industry.
-Strong creative vision and aesthetic sensibility, with a passion for crafting immersive brand experiences.
-Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
-Proficiency in graphic design software and visual merchandising tools will be added advantage.
-Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
-Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to changing priorities and business needs.
a Necessity, not a Luxury
