Key Responsibilities: Content Strategy Development, Execution and Collaboration: -Develop influencer content strategies aligned with campaign objectives and target audience.
-Conduct research and identify content trends, best practices, and emerging platforms.
-Execute, manage, and oversee influencer campaigns from start to finish by coordinating with involved parties to ensure the success of the campaign.
-Collaborate with the brand planners, business development team and clients to create comprehensive campaign and content briefs that align with brand guidelines and campaign objectives.
-Brief the influencers on relevant campaign briefs by providing clear instructions, creative direction, and necessary assets to ensure effective collaboration.
Content Review and Approvals: -Collaborate with influencers to create comprehensive content briefs and necessary revisions and ensure content reflects that align with brand guidelines and campaign objectives.
-Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.
-Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.
Relationship Management: -Cultivate and maintain strong relationships with influencers and clients, ensuring clear communication and timely follow-ups.
-Act as a point of contact for influencers and clients during the execution period, addressing any questions or concerns related to content creation and campaign execution.
Performance Tracking and Analysis: -Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.
-Gather insights and generate post-campaign reports and interim reports to detail the performance of the campaign for the client.
-Initiating on scheduling a post-mortem call with the client for their better understanding -on learnings, concerns, suggestions, and ways to move forward.
Trend and Competitive Analysis: -Stay updated on industry trends, content marketing strategies, and competitor activities.
-Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.
Influencer Identification: -Identify relevant influencers based on target audience, industry, and campaign goals.
-Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.
Mentorship Support: -Assisting Influencer Marketing Manager in coaching and mentoring junior Influencer Project Managers or interns to support campaign operations and executions.
-To provide guidance and coordinate the team in the absence of the manager and monitor the progress of junior members' performance.
Learning and Development: -Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
-Stay curious and open to learning new tools, techniques, and strategies.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-influasia-job-senior-influencer-project-manager-0] Requirements -Minimum of 3 years of relevant experience in Influencer Marketing or KOLs Management field -Possess relevant leadership skills and experience, with ability to work in a team environment.
-Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs.
-Familiarity with social media platforms and influencer marketing trends.
-Creative thinking and ability to generate innovative content ideas.
-Detail-oriented with excellent organizational skills.
-Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
-Proficiency in all 3 main languages is a plus.
-Ability to work independently and as part of a team.
-Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.