Who We Are… When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what's next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job Reporting to the Senior Director, Brand and Content Marketing, SEA, this role will oversee all Max brand and content marketing activities in Malaysia. The Brand Marketing Manager will identify, develop, and inspire the Company brand marketing efforts to be outstanding, forward-thinking, and culturally relevant. In this role, you will lead all facets of marketing strategy from campaign development and end-to-end campaign management of some of the brand's biggest initiatives, such as content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans. As part of the Growth Marketing team, you will elaborate on country-specific strategies and work side by side with various internal teams to develop initiatives that meet and fulfill the brand needs of our audience to build consideration, awareness, and brand love.
The Daily Execute the brand and content marketing strategy to bring Max to the audiences in Malaysia
Collaborate with the regional marketing team and agency partners in the development and execution of Max launch and ongoing brand and content marketing campaigns
Manage the complete brand management process and lead campaigns with a collaborative approach
Develop brand strategy and craft a meaningful 360 campaign brief that aligns with larger brand, audience, and channel strategies
Steer campaigns throughout the entire organization ensuring partners are engaged and provided approvals along the way
Prioritize multiple projects at various stages of execution and development
Work closely with Insights & Research to optimize campaigns according to consumer data, framework mapping, and develop trend-based, insight-informed solutions
The Essentials Relevant qualifications in marketing; 5+ years' experience in marketing, ideally within an entertainment, DTC, or consumer marketing company
Experience leveraging performance and audience data to inform successful influencer campaigns
Project management experience with a demonstrated ability to drive strategic frameworks through execution
Familiarity with audience behaviors and successful content strategies. Capable of extracting consumer and communication insights from our content
Ability to collaborate effectively across the organization with team members in various roles and departments
Operate with a high degree of accuracy, attention to detail, and strong communication skills
Able to manage multiple projects in a dynamic and fast-paced environment
Self-starter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics
Effective collaborator, adaptable to evolving deadlines and working conditions
Outstanding presentation and communication skills
Skilled in building presentation decks and synthesizing concise and effective proposals
Fluency in written and spoken English
Passionate about entertainment, pop culture, and new trends, and excited about our content and product offerings.
How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.