Job Descriptions:
-Driving business opportunities along the customer lifecycle, build strong customer segmentation and customer lifecycle management plans.
-Responsible to develop the integrated retention marketing strategy and manage the retention marketing to increase customer repurchase rates, reduce customer attrition and increase customer lifetime value to secure revenue opportunities.
-Utilize data analytics to improve efficiency and identify new opportunity.
-Effective target segmentation thorough understanding of Consumer Financing Market, products features and company direction.
-Builds functional database marketing capability, execute marketing campaigns, and improve efficiencies by using best practices in data acquisition, management, marketing and analytics.
-Plans and carries out strategies to improve the cleanliness, breadth and depth of marketing database.
-Cross sell products offering across customer database to maximise the customer lifetime database.
-Cross-sell products offering across customer database to maximise the customer lifetime value.
-Setting of loyalty program vision and creating a strategic roadmap for overall loyalty strategy.
-Creating and executing loyalty based marketing programs to increase member engagement and drive purchase behaviour.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-aeon-credit-services-m-berhad-job-senior-manager-customer-insight-experience)
; Requirements:- Job Requirements:
-Bachelor's degree in Marketing, Communications, Business or other related creative discipline.
-Preferably minimum 5 years of experience in related fields.
-Experience with relational database marketing systems and methodologies.
-Strong problem solving, quantitative and analytical abilities – critical and logical thinking.
-Posses good communication, creative, analytical and self motivated.
-Ability to thrive in fast paced and constantly evolving environments.