Key Responsibilities : Trade Marketing Strategy DevelopmentDevelop and execute trade marketing strategies aligned with overall brand objectives.Design promotional plans for various channels to increase product visibility and sales.Coordinate cross-functional teams to align marketing activities with sales and distribution goals.2. Retail Execution and Merchandising Create in store displays and point-of-sale materials to enhance product visibility.Monitor and maintain shelf standards, ensuring product availability, proper placement, and compliance with visual merchandising standards.Collaborate with the respective stakeholder to maximize product placement in strategic store locations.3. Product Strategy, Selection & Category Management Develop and execute merchandising strategies for all product categories, ensuring an optimal mix of high-demand, high margin items.Analyze market trends, customer preferences, and sales data to curate the product range.Manage seasonal, promotional, and special event assortments in line with market demand.Craft seasonal plans by category and store to maximize profitability and enhance brand presence.Ensure consistency of product availability across all stores.4. Supplier / Vendor Management Build and maintain strong relationships with suppliers / vendors.Negotiate favourable terms, pricing, and promotional opportunities with suppliers.Monitor supplier performance and ensure timely delivery of products.5. Inventory Management Oversee stock levels and manage inventory turnover to minimize waste and stockouts.Collaborate with logistics and store operations to ensure efficient distribution of merchandise.Implement demand forecasting and replenishment strategies.6. Pricing & Profitability Set pricing strategies that maximize sales and profit margins while remaining competitive in the market.Monitor the profitability of each category and make adjustments to pricing or product mix as needed.Manage promotional pricing and markdowns effectively.7. Sales & Performance Analysis Analyse sales reports, market trends, and customer feedback to assess the effectiveness of product strategies.Identify underperforming products and categories and implement corrective actions.Provide regular performance updates to management.8. Store Presentation & Merchandising Standards: Work closely with store teams to ensure consistent merchandising displays and standards across all locations.Guide store layout and product placement to enhance customer experience and increase sales.9. Team Management Lead and develop a team of merchandisers, providing guidance and training to ensure high performance.Coordinate with other departments (e.g., marketing, store operations) to align merchandising efforts with business goals.10. Compliance & Regulations Ensure all merchandising activities comply with company policies, safety regulations, and legal standards.Stay informed about relevant regulations, including product labelling, health, and safety requirements. Key Requirements: Education: Bachelor's degree in Business, Marketing, Retail Management, or a related field.Experience: Minimum of 8 years of experience in merchandising, retail management, FMCG, or a related role, preferably within the convenience store or retail industry.Skills:
Strong analytical skills with the ability to interpret sales data and market trends.Excellent negotiation and communication skills.Ability to manage multiple projects and deadlines in a fast-paced environment.Leadership and team management experience.Proficiency in inventory management systems and MS Office (Excel, Word, PowerPoint).Key Competencies: Customer-focused mindset with a strong understanding of consumer behavior.Strategic thinking with the ability to make data-driven decisions.Problem-solving skills and attention to detail.Strong leadership and organizational abilities.Adaptability and willingness to stay updated on industry trends.