Marketing Communications (Marketing & Communications)
Manage and enhance Customer Relationship Management (CRM) strategies for our luxury timepiece brand. This role is crucial for driving customer engagement, loyalty and retention through effective data analysis and personalized marketing initiatives. Assist in driving brand growth and maintain a strong market presence in the competitive luxury timepiece sector.
Job Scope:
CRM ManagementDevelop and implement CRM strategies to enhance customer engagement and brand loyalty.
Identify key customer segments and tailor marketing approaches accordingly.
Content CreationManage and implement EDMs and newsletters. Ensure consistency in brand messaging and according to brand guidelines.
Work closely with designers, copywriters and other team members to produce high-quality marketing materials.
Data Management & AnalysisOversee the management of customer databases, ensuring data integrity and accuracy.
Analyse customer data to derive insights and inform marketing strategies.
Event ManagementSupport event RSVP with operations team.
Third-Party CollaborationCoordinate with external agencies and vendors for promotional activities.
Ad Hoc SupportAny other ad-hoc tasks assigned by the Superior.
Job Requirement:
Must have minimum 3 years of work experience in CRM and/or marketing roles.
Bachelor's Degree in Mass Communications, Marketing, or any related field.
Strong knowledge and experience in areas affecting the industry (market trends, tech-savvy, etc)
Well-versed with CRM tools.
Passionate about retail industry and have a good understanding of the (niche) luxury market.
Skilled in visual content design is an advantage.
Meticulous and highly attentive to details.
Independent with ability in multi-tasking.
Excellent written and verbal communication in the English language. Mandarin and Bahasa Melayu will be an added advantage.#J-18808-Ljbffr