This job is for a Senior Marketing Executive managing marketing strategy, media planning, competitor research, event promotions, and building client relationships. You might like this job because it involves diverse tasks and collaboration with various teams.
RM 3500 - RM 5000
Full-Time
Open to international talents.
Job DescriptionTo create and implement marketing strategy for the entire exhibition campaign.
Handle marketing and media planning, marketing presentations, production, press releases, exhibitor and visitor behaviour tracking.
Do copywriting and proofing for all marketing materials.
Conduct competitor research and market analysis to identify the target audience.
To work closely with the design team on production for all marketing collateral which includes visitor promotions, exhibitor promotions, brochures, visitors' badges, print advertisements, show directory, web banners, email campaigns, social media, show online assets, etc.
Plan and handle press conferences, media relations and conferences for event.
Source potential clients, partners and leads generation to increase the visitor and exhibitor prospects.
Build a comprehensive database for the events.
Ensure show websites are fully up to-date with latest information.
Set up media and barter deals with external organisations.
To work on various targeted online marketing channels and social media to promote the event.
Develop new contacts and build/maintain strong relationship with existing business partners such as trade associations, embassies and government agencies.
Liaise with frontend and backend departments to promote programs and campaigns.
Provide assistance to Project team before, during and after the event.
Perform other duties as needed in the true spirit of teamwork.
Job RequirementsUniversity graduate in Marketing / Public Relations / Mass Communication or related disciplines.
Minimum 2 years' experience in trade exhibitions, event marketing or public relations, experience in B2B marketing.
Organised, meticulous, result-oriented and can handle stress and deadlines.
Ability to multi-task and prioritise tasks in a fast-moving environment.
Possess great communication skills, creative, resourceful and a team player.
Effective knowledge in online tools – web channel, social media, web analytics, emails marketing system, database management system.
Proficient in Microsoft Office and marketing software.
Excellent written and verbal English and Mandarin is a plus.
Willing to take additional tasks as and when needed and able to travel and onsite for trade shows.
Objective-driven, self-motivated and able to work independently.
Fresh graduates with relevant marketing internship experiences are welcomed to apply.
Able to start work immediately or with short notice is preferred.
Right to Work RequirementsCandidates with an existing right to work in the country are preferred.
Local citizens of this country.
Permanent residents (PR) of this country.
Candidates who already have a work permit for this country.
Working ArrangementOn Site
SkillsMarketing
Marketing Strategies
Digital Marketing
Public Relations
Mass Communication
Social Media Marketing
Exhibitions
Event Marketing
Business Marketing
Marketing Planning
Company BenefitsProject Incentive based on the project performance.
Monthly Allowance.
Company Bonus based on company performance and sales revenue.
Additional InfoLast active - 1 hour ago.
Experience Level1 - 3 Years of Experience.
Senior Executive.
Job SpecialisationCopywriting & Content Creation
Digital Marketing
Public Relations
Company ProfileHelmed by a passionate team of professional event strategists, Derrisen holds a key specialty in organising business events for the trade industry, dedicated ever to providing a catalyst for the trade industry's growth and development.
With over a century of combined experience in managing various leading industry and lifestyle portfolios in the region, our plentiful expertise in project management, operations, sales and marketing has enabled us in planning and putting forth several incredible events on a large scale. Through our high standards and commitment to quality, we strive ever to deliver results of the highest tier both in business and events.#J-18808-Ljbffr