Senior Marketing Executive

Responsibilities: Strategic Planning: Develop and implement comprehensive marketing strategies that align with business objectives and enhance market presence. Campaign Management: Design, execute, and monitor effective marketing campaigns across various channels (digital, social media, email, print, etc.) to drive traffic and engagement. Market Research: Conduct thorough market research and competitive analysis to identify trends, customer needs, and opportunities for growth. Brand Management: Oversee brand positioning, messaging, and visual identity. Ensure consistency across all marketing materials and communications. Team Leadership: Manage and mentor the marketing team, providing guidance and support in achieving their professional development goals. Budget Management: Allocate and manage the marketing budget effectively, ensuring maximum ROI for marketing initiatives. Performance Analysis: Utilize analytics tools to monitor campaign performance and website traffic. Provide regular reports and insights to stakeholders. Collaboration: Work closely with sales, product development, and customer service teams to create cohesive marketing strategies that support overall company goals. Content Development: Oversee the creation of engaging content, including blog posts, videos, infographics, and promotional materials that attract and retain customers. Public Relations: Manage relationships with media, influencers, and other stakeholders to promote brand visibility and credibility. Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in marketing, with a proven track record of developing successful marketing strategies and campaigns. Strong understanding of digital marketing platforms and tools (SEO, PPC, social media, email marketing, analytics). Excellent verbal and written communication skills. Strong analytical and problem-solving abilities. Experience managing a team and collaborating with cross-functional stakeholders. Creative, strategic thinker with a passion for innovation and staying current with marketing trends.
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