Senior Marketing Executive

-Lead and execute strategic brand planning, encompassing online and offline initiatives such as POSMs, collaterals, and company identity.


-Develop brand architecture, positioning, and strategy, including the creation of logos, taglines, messaging, creative materials, and marketing campaigns.


-Plan and oversee the creation of engaging social media content across various platforms such as Facebook, Instagram, TikTok, and LinkedIn.


-Utilize insights and analytics to develop effective brand strategies that drive growth in both B2B and B2C channels.


-Executing sales initiatives through B2B channels 


-Assist in the coordination and execution of offline events, including roadshows and photoshoots, ensuring seamless implementation.


-Contribute to product development strategies, working closely with cross-functional teams to bring innovative ideas to market.


-Collaborate KOLs and third-party partners to execute successful KOL campaigns, maintaining strong relationships and ensuring smooth campaign execution.


-Ad-hoc assignments and tasks assigned by superiors or management

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; Requirements:- Requirements:


-Bachelor's degree or diploma in marketing, communications, or a related field.


-Proven experience in brand communications, strategic planning, and marketing campaign development.


-Strong understanding of brand identity and the ability to translate it into comprehensive marketing strategies.


-Proficient in social media platforms, with a solid track record of developing engaging content.


-Analytical mindset with the ability to utilize data insights to drive brand growth.


-Excellent project management skills, with the ability to coordinate multiple initiatives and meet deadlines.


-Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.


-Detail-oriented and highly organized, with the ability to prioritize and manage tasks effectively.