-Lead and execute strategic brand planning, encompassing online and offline initiatives such as POSMs, collaterals, and company identity.
-Develop brand architecture, positioning, and strategy, including the creation of logos, taglines, messaging, creative materials, and marketing campaigns.
-Plan and oversee the creation of engaging social media content across various platforms such as Facebook, Instagram, TikTok, and LinkedIn.
-Utilize insights and analytics to develop effective brand strategies that drive growth in both B2B and B2C channels.
-Executing sales initiatives through B2B channels
-Assist in the coordination and execution of offline events, including roadshows and photoshoots, ensuring seamless implementation.
-Contribute to product development strategies, working closely with cross-functional teams to bring innovative ideas to market.
-Collaborate KOLs and third-party partners to execute successful KOL campaigns, maintaining strong relationships and ensuring smooth campaign execution.
-Ad-hoc assignments and tasks assigned by superiors or management
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; Requirements:- Requirements:
-Bachelor's degree or diploma in marketing, communications, or a related field.
-Proven experience in brand communications, strategic planning, and marketing campaign development.
-Strong understanding of brand identity and the ability to translate it into comprehensive marketing strategies.
-Proficient in social media platforms, with a solid track record of developing engaging content.
-Analytical mindset with the ability to utilize data insights to drive brand growth.
-Excellent project management skills, with the ability to coordinate multiple initiatives and meet deadlines.
-Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
-Detail-oriented and highly organized, with the ability to prioritize and manage tasks effectively.