Senior Marketing Executive ID:56669 7,000 MYR ~ 10,000 MYR Bandar Sunway/Puchong 2 days ago Overview7,000 MYR ~ 10,000 MYR
Manufacturing (Electronics/Semiconductors), Manufacturing (Automobile), Manufacturing (Chemicals/Materials), Manufacturing (Food), Manufacturing (Pharmaceutical/Medical Equipment)
Job DescriptionTraditional Marketing:
• Develop and execute comprehensive marketing strategies, including print media, event marketing, PR, and trade shows.
• Lead market research initiatives to understand industry trends, competitors, and customer needs.
• Collaborate with the Sales & Marketing Director to create brand positioning and messaging that resonates with target audiences.
• Manage relationships with external agencies and vendors for traditional marketing materials and events.
Digital Marketing:
• Design and manage digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and social media strategies.
• Analyze and report on digital marketing performance metrics, using data to drive decision-making and optimize campaigns for maximum ROI.
• Stay updated with emerging digital marketing trends and technologies to keep our company at the forefront of digital innovation.
AI Integration & Long-Term Sustainability:
• Identify and integrate AI-driven tools into marketing processes (e.g., automation, personalization, predictive analytics) to enhance campaign efficiency and customer engagement.
• Use AI for advanced data analytics to better predict market trends, customer behaviors, and campaign outcomes.
• Develop AI-powered content generation, lead scoring, and customer segmentation tools to improve campaign precision and reach.
• Continuously evaluate the impact of AI technologies to ensure marketing processes remain scalable and sustainable.
Collaboration with Sales:
• Align marketing initiatives with the sales vision and objectives to drive lead generation and conversion.
• Work closely with the Sales team to understand their needs, support sales efforts through targeted marketing activities, and track the success of marketing's contribution to sales goals.
• Coordinate on customer and industry events, ensuring marketing efforts reinforce sales strategies.
QualificationsRequirements• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in both traditional and digital marketing, with a proven track record of driving successful campaigns.
Advantages• Familiarity with AI technologies and their application in marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and project management skills.
• Experience working in a B2B or industrial/technical environment is a plus.
Additional Information~ RM7,000 - RM10,000
- AL: 8 days, 12 days, 16 days
- SL: 14 days, 18 days, 22 days
- Compassionate Leave: 3 days
- Maternity Leave, Paternity Leave
- Medical insurance, life insurance
- Team building activities#J-18808-Ljbffr